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Data-driven YouTube insights by Dhesy
904 Health Brand Sponsorships Exposed: Only 1.7% Went to Health Channels
We analyzed 904 YouTube sponsorships from 174 health brands over 3 months. Only 1.7% targeted health channels. Political channels averaged 503K views per video. A data-driven look at health brands' cross-category strategy.
Why Samsung and Mirae Asset Both Sponsor the Same YouTuber: 814 Deals in Korea's ETF War
We analyze 814 YouTube sponsorship deals from Korea's top 3 ETF asset managers. Samsung, Hanwha, and Mirae Asset use radically different strategies — and 259 of those deals went to one channel.
Samsung's 194 YouTube Sponsorships: Only 26% Go to Tech Channels
74% of Samsung's 194 YouTube sponsorships go to non-tech creators, averaging 1.78x the views of tech reviewers. See category performance breakdowns and Samsung vs. LG comparison.
Netmarble's Top Sponsored Video Is a Bizarre Food Challenge — 264 YouTube Sponsorships Across 4 Korean Game Companies Reveal Opposite Strategies
We analyzed 264 YouTube sponsorships across Netmarble, ItemThanks, Nexon, and Haegin over 3 months. Cross-category, deep repetition, shorts-first, and fandom targeting — 4 game companies, 4 completely different strategies compared with data.
34M Views in One Comeback Week, One Brand Campaign in 12 Months — The Structure of KIOF's Sponsorship Gap
KISS OF LIFE's 'Who is she' comeback pulled 34.2M views in one week, yet the past 11 months yielded only 5 sponsored videos carrying the group's keyword — and just one was a full brand campaign. Here's the structural gap between virality and sponsorship.
Shin Ramyun 3.3M vs Pororo MilkTalk 5.2M — How Korea's Top 4 Ramen Brands Sponsor YouTube Differently
Korea's top 4 ramen brands ran 56 YouTube sponsorships in 12 months. Paldo's top video was Pororo MilkTalk (5.2M views), Nongshim led with 28 sponsorships, Ottogi hit 2.17% engagement — with marketer takeaways.
175 F&B Brands Compete for the Same Creators — YouTube Collaboration Competition by Industry
We analyzed collaboration data from 2,316 brands on Dhesy to compare YouTube creator competition intensity by industry. Explore brand density, collaborations per creator, and average views across 20 categories.
From Coca-Cola to Meritz Securities — Why BTS-Keyword Sponsored Videos Get 2.3x Engagement
During BTS's comeback season, 13 sponsored videos with 'BTS' in the title averaged 6.23% engagement — 2.3x the platform average of 2.68%. We analyze real performance data across 8 industries.
YouTube 'Challenge' Sponsored Videos Get 1.82x More Views — 26-Video Data Analysis
Analysis of 26 YouTube challenge-format sponsored videos. Averaging 536K views — 1.82x higher than standard sponsorships. Explore food, gaming, and tech industry strategies with engagement data from Dhesy.
The Top K-Beauty Brand on YouTube Works With Only 5 Creators — Wide vs. Deep Strategy Breakdown
We analyzed YouTube collaboration data from 30 K-beauty brands. Mediheal worked with 63 creators vs. Dear Today's 88 collabs with just 5 — which strategy drove a 4x engagement gap?
Samsung, Hanwha, KB — The Asset Managers' YouTube War Has Begun (March 2026 Data)
By Dhesy data, the top 5 Korean asset managers' YouTube creator collaborations surged 3.7x in three months. Samsung Asset Management leads with 389 deals across 14 creators — here's the full breakdown.
YouTube Sponsored How-To Content Averages 264K Views — Analysis of 186 Branded Videos
Analysis of 186 branded YouTube videos with how-to keywords. Averaging 264,395 views, how-to content outperforms reviews, recommendations, and comparisons by 28%+ — verified through Dhesy platform data.
Is Influencer Marketing Still Effective in 2026? — What 5,685 Collaborations Reveal
While Naver search interest dropped 42%, actual YouTube collaborations tell a different story. Analyzing 5,685 brand-creator partnerships by industry and scale.