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Data-driven YouTube insights by Dhesy
Why Dancing Bear's Random Dance Shorts All Come from Weekend Busking
How Dancing Bear's Random Dance turns a single weekend busking into 4 TikTok and 3 YouTube clips a day — the conversion engine behind 300-600 monthly shorts in spring 2026, examined with data.
DJI From Drones to Gimbals and Mics: In One Year, a Filming Kit Came Together Under One Brand
From a single drone to gimbals, action cams, and mics — pick DJI filming gear by shooting situation, with Dhesy data on 105 collaboration videos and 46 creators.
KIMPRO: The Korean Cousins Behind the World's Most-Watched Wordless Shorts Channel
Discover how KIMPRO, run by Korean cousins, topped YouTube's 2025 global views at about 77.5 billion with 133M subscribers, and why Korea barely knows it.
PONY’s Real Income Wasn’t Ads — It Was the Brand She Owns
Compare PONY’s four income streams — 147 sponsored videos as rented reach versus PONY EFFECT as owned, global revenue — and see why owned assets are the next step in creator monetization.
223 Creators, 268 Videos: Inside Temu's Influencer Seeding the EU Just Fined
The EU fined Temu about KRW 320 billion on May 29, naming its influencer marketing program. Dhesy data shows 268 collabs spread across 223 creators and 17 categories — a wide, shallow micro-seeding structure.
Workman Lost Its 6-Year Face Jang Sung-kyu, and the Channel Only Grew
After Jang Sung-kyu left Workman following six years, new host Lee Jun's Catch Catch clip hit 10M views. Here is how a format outlived its face, read through 90-day data.
Why Seo In-young Returned by Dredging Up Her Own Worst Moments
Seo In-young returned with her first photoshoot in 10 years, saying she 'read the hate comments too.' We break down how her candid channel averages millions of views per video.
How Deep (띱) Hit 2.18M Subscribers Without Clickbait: A Sketch Comedy Channel's Growth Playbook
Deep (띱) reached 2.18M subscribers without clickbait by betting on story structure and a Saturday upload ritual. We break down the format playbook behind a top Korean sketch comedy channel.
Korean Englishman: From Introducing Korea to Filming in Britain Itself
Trace how Korean Englishman shifted from introducing Korea to filming whelk fishermen in Britain itself—a May 2026 episode that passed 3.48M views—and the staged global-expansion path of this 6.18M-subscriber channel.
LE SSERAFIM's BOOMPALA Climbed 62 Spots on Music100 in Six Days
LE SSERAFIM's second studio album title track BOOMPALA jumped 62 spots from #111 to #49 on the Music100 chart within six days of its May 22 release. We map the first-week trajectory: the Macarena sampling choice, Kworb Korea YouTube trending #1, and the four-show second-week music program lineup.
Padurners BDNS Model: A Korean Comedy Channel Stacked Five Revenue Layers in One Week
Korean comedy channel Padurners BDNS (2.4M subscribers) imported a Canadian film at Cannes, opened it on May 20, and ran five revenue layers in the same week. We map the channel's diversification model across sponsored content, film distribution, CGV merchandise, LG Twins apparel, and the Krispy Kreme ambassador deal.
Mediheal: From a 3-Person Startup to 80% of K-Beauty Shelves in the U.S.
Olive Young's first U.S. store opens in LA Melrose on May 29, 2026. Mediheal, alongside Anua and Romand, will occupy 80% of the 5,000-item K-beauty shelf. Based on 90 days of Dhesy data: 77 sponsored videos across 66 distinct channels.
Why Cha-Jjwippul Moved Its Stage to Grandma's House After 18 Months
Cha-Jjwippul moved its Season 4 stage to Lee Young-ji's actual grandmother's house after 18 months. We unpack the three-axis format behind EP.39's 2.61M views.
ZEROBASEONE: From Nine to Five, Yet Cumulative Album Sales Cross 10 Million
ZEROBASEONE crosses 10 million cumulative album sales on Hanteo Chart after shrinking from nine members to five — first comeback data from mini-6 album Ascend-.
Manus AI 38 Korean YouTube Sponsorships — A $1,500 Ad Storyboard Done for $15
Analysis of 38 sponsored Manus AI videos in Korean YouTube from December 2025 to May 2026: 23 creators, 9.97M views, 78% tech channels, and a 510K-view video showing a $1,500 ad storyboard built for $15.
Pani Bottle's Solo Longform Model: 9 Videos in 90 Days, 1.65M Average Views
Pani Bottle's main channel posted 9 longform videos in 90 days, averaging 1.65M views with zero shorts. Dhesy data unpacks the quarterly series cadence and how broadcast appearances coexist with solo production.