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Data-driven YouTube insights by Dhesy
Longer Sponsored Videos Outperform Shorts by 7x in Median Views
Analysis of 991 sponsored videos reveals 20min+ longform content achieves 7x median views vs shorts. The pattern holds across all subscriber tiers.
Why 43% of Wrtn's 65 YouTube Sponsorships Went to Gaming Channels
An analysis of Wrtn's 65 YouTube sponsorships reveals 88% went to gaming and entertainment channels — the opposite of other AI tools like Speak and ChatGPT. We examine the strategy and its limits with Dhesy data.
904 Health Brand Sponsorships Exposed: Only 1.7% Went to Health Channels
We analyzed 904 YouTube sponsorships from 174 health brands over 3 months. Only 1.7% targeted health channels. Political channels averaged 503K views per video. A data-driven look at health brands' cross-category strategy.
쇼츠 협찬 4,578건, 미드 티어(10만–50만)가 44%로 가장 많습니다
YouTube Shorts 최대 3분 확대 이후 한국 협찬 쇼츠의 38%가 60초를 초과합니다. 4,578건을 is_short 기준으로 재분석한 결과, 미드 티어가 절반 가까이를 차지했고 마이크로/메가 참여율 격차는 1.23배에 그쳤습니다.
Shotgun Sponsorship: Temu's 199 YouTube Deals Across 170 Creators Exposed
We analyzed Temu's 199 YouTube sponsorships. 85% of 170 creators had one-time deals across 14 categories, averaging 73,179 views per video — 21% above platform average.
엔터 협찬 영상 314편 중 5개 채널, 광고가 일반 영상보다 잘 됐습니다
Dhesy가 엔터테인먼트 50만+ 134개 채널 협찬 영상 314편을 분석한 결과 5개 채널(TEO 테오·에픽하이·비보티비·침착맨·유병재)이 광고 영상이 일반 영상보다 더 많이 시청됐습니다. TEO 테오는 9.55배 격차입니다.
Why Samsung and Mirae Asset Both Sponsor the Same YouTuber: 814 Deals in Korea's ETF War
We analyze 814 YouTube sponsorship deals from Korea's top 3 ETF asset managers. Samsung, Hanwha, and Mirae Asset use radically different strategies — and 259 of those deals went to one channel.
DJI's Top Sponsored Video Wasn't a Drone
Analyzing 75 DJI-sponsored YouTube videos reveals that robot vacuum ROMO accounts for 54% of total views despite being only 23% of videos — 2.7x the average views of drone sponsorships.
808 Videos with 1 Creator vs 335 Videos with 115: Two Opposite Paths to 100M Views
DB Insurance produced 808 videos with a single creator to reach 100M views. AJD spread 335 videos across 115 creators for 113M views. A data-driven comparison of concentrated vs. distributed YouTube sponsorship models based on 885 brands tracked by Dhesy.
Samsung's 194 YouTube Sponsorships: Only 26% Go to Tech Channels
74% of Samsung's 194 YouTube sponsorships go to non-tech creators, averaging 1.78x the views of tech reviewers. See category performance breakdowns and Samsung vs. LG comparison.
Why an 85K-Subscriber Channel Gets 400K Views Per Sponsored Video
Micro-influencers achieve a 97.9% view-to-subscriber ratio on sponsored content — 5x higher than mega-tier creators at 20.1%. Data from 3,245 sponsored videos reveals tier efficiency gaps and budget allocation strategies.
Short-Form Sponsorships Now Average 269K Views per Video, Surpassing Long-Form at 232K
Comparing 5,302 short-form and 17,024 long-form sponsored videos reveals shorts average 15.7% higher views. We analyze format gaps across 323 brands and industry patterns.
Why Korea's 10.9M-Subscriber Mukbang Channel Only Lands One Brand Deal a Month
We compare Eat with Boki's 5.83% sponsorship rate against Tzuyang (20.6%) and Sulgi (2.7%). Data reveals why a 10.9M-subscriber channel with 70%+ international fans lands far fewer brand deals than expected.
96 of 182 Sponsorships on a Single Channel — How Korea's #1 Food Waste Disposer Brand Built a Two-Layer YouTube Ad Structure
Minix ran 182 YouTube sponsorships in 9.5 months, concentrating 96 (53%) on a single entertainment-studio channel as Shorts while spreading the other 86 across 73 channels as long-form PPL. Dhesy breaks down the two-layer ad structure.
Netmarble's Top Sponsored Video Is a Bizarre Food Challenge — 264 YouTube Sponsorships Across 4 Korean Game Companies Reveal Opposite Strategies
We analyzed 264 YouTube sponsorships across Netmarble, ItemThanks, Nexon, and Haegin over 3 months. Cross-category, deep repetition, shorts-first, and fandom targeting — 4 game companies, 4 completely different strategies compared with data.
7 of the Top 10 Food Channels Have 0% Sponsorship — What SULGI's 16.3M-Subscriber Data Reveals About ASMR Mukbang's Brand Deal Paradox
7 of the top 10 Korean food channels by subscribers have a 0% sponsorship rate. We analyze SULGI's 4-year sponsorship gap to uncover the structural limits of ASMR mukbang for brand collaborations.