RESCENE's Reverse Chart Run: A Two-Year-Old Song Becomes Their First Melon No. 1
Key Takeaways
- · 2024년 8월 발매 'LOVE ATTACK'이 2026년 7월 8일 멜론 TOP100 1위, 데뷔 835일 만의 첫 음원 1위
- · 발화점은 멤버 원이 개인 유튜브의 갸루 콘텐츠, '거제 야호' 밈 이후 멜론 검색 6,550%·스트리밍 최고 2,019% 증가
- · 공식 채널은 최근 90일 200편 중 쇼츠 158편(79%)의 독립 제작형 운영으로 밈을 증폭, 쇼츠 평균 조회 36.4만 회
- · 멤버 전원 6월 22일 거제시 홍보대사 위촉, Dhesy 데이터 기준 공식 채널 협업 상위도 거제시 4건
- · 해외 인지도는 과제, 멜론 글로벌 K차트 중국 75위·일본 87위. 다음 관전 포인트는 7/11 전참시와 '프리티 걸' 활동
After Japanese member Minami shouted "Geoje, Yaho!" in Geoje, the hometown of fellow member Wonee, the number of users searching for RESCENE on Melon jumped 6,550 percent, a figure Melon announced and Newsis reported. Then, on the night of July 8, 2026, 'LOVE ATTACK', released back in August 2024, reached No. 1 on Melon's TOP100. A reverse chart run is when a song climbs the charts long after release, and this case is a rare one where both the spark and the amplification path can be traced through YouTube data.
A Melon TOP100 No. 1 Two Years After Release: The Night of July 8
'LOVE ATTACK', the title track of the August 2024 mini album 'SCENEDROME', hit No. 1 on Melon's TOP100 on July 8, 2026. It is the group's first No. 1, coming 835 days after debut.
RESCENE is a five-member girl group that debuted in March 2024, made up of Wonee, Liv, Minami, May, and Zena. Multiple outlets including News1 and Star News reported this as the group's first No. 1 since debut, and News1 captured the mood with a headline about members in tears. On a chart where new releases usually decide their rank in the first week, a song that had spent nearly two years outside the chart climbing back to the top is the inversion at the heart of this story.
The Spark: Gyaru Content on Wonee's Personal YouTube
The spark for this reverse run was not the official channel but member Wonee's personal YouTube. The Chosun Ilbo reported that RESCENE's comeback story began with the online gyaru content created by Wonee and Minami. The pairing of Wonee, a Geoje native who speaks in a Gyeongsang dialect, and Japanese member Minami formed the backbone of the content, and the clip of Minami shouting the gyaru-style greeting "Geoje, Yaho!" in Wonee's hometown spread as a meme. Reports followed that celebrities including BTS picked up the greeting, accelerating the spread. The official channel, with 690,000 subscribers, was not where the meme started; it was the amplifier. That division of roles is the first key to reading this reverse run.
Search Up 6,550%, Streaming Up 2,019%: The Spread in Numbers
According to Melon's announcement, the number of users searching for RESCENE on Melon rose 6,550 percent from the moment 'Geoje Yaho' appeared, and 'LOVE ATTACK' streaming rose as much as 2,019 percent from late June. The spread did not stop at one song. Older tracks such as 'DEJAVU', 'Runaway', and 'Pinball' climbed together, and 'Pretty Girl', a remake of KARA's hit, reached No. 1 on Melon's Hot 100.
'거제 야호' 이후 멜론 지표 증가율
* Source: Dhesy
Putting the key indicators in one table shows both the scale of the spread and the remaining challenge.
| Indicator | Figure | Timing / Basis |
|---|---|---|
| Melon 'RESCENE' search user growth | 6,550% | From the appearance of 'Geoje Yaho', per Melon |
| 'LOVE ATTACK' streaming growth | Up to 2,019% | From late June 2026, per Melon |
| Melon TOP100, 'LOVE ATTACK' | No. 1 | July 8, 2026 |
| Melon Hot 100, 'Pretty Girl' | No. 1 | Reported as of midnight, July 8, 2026 |
| Melon Global K-Chart (China / Japan) | No. 75 / No. 87 | Reported July 9, 2026 |
Every domestic indicator points straight up, while the two global chart rows run at a different temperature. That gap returns in the counterargument section below.
The Official Channel's Amplification: 200 Uploads in 90 Days
By Dhesy's count, the official RESCENE channel uploaded 200 videos over the past 90 days, 158 of them Shorts, or 79 percent. That is a pace of more than two uploads a day. These Shorts are not derivative cuts of music videos or stage footage; they are originals built for Shorts from the start, around the members' memes and gyaru concept. The top view counts make the case. 'The Gyaru Authority Arrives' passed 3.56 million views.
'BOOMPALA intro MINAMI ver.', led by Minami's "Yaho", recorded 2.83 million views.
Shorts average 364,000 views, nearly level with the long-form average of 385,000. With almost four times as many Shorts uploaded at comparable per-video reach, Shorts carried the bulk of total exposure.
RESCENE 공식 채널 최근 90일 평균 조회수
* Source: Dhesy
| RESCENE Official Channel | Figure |
|---|---|
| Subscribers | 690,000 |
| Total uploads | 1,598 |
| Uploads, last 90 days | 200 |
| Shorts, last 90 days | 158 (79%) |
| Avg. views per Short | 364,000 |
| Avg. views per long-form video | 385,000 |
The table reflects Dhesy's tally as of July 9, 2026, limited to collected data. A two-stage structure, where the personal channel lit the fire and the official channel scaled it with volume, formed the backbone of this spread.
From Meme to Geoje City Ambassadors
All RESCENE members were appointed publicity ambassadors for Geoje City on June 22. Filming spots from the 'Geoje Yaho' clips, such as Deokpo Beach in Geoje, drew attention alongside the group, turning one member's hometown greeting into an official municipal title. In Dhesy's data as well, Geoje City sits at the top of the official channel's recorded brand collaborations with four tracked projects. The path from meme to a tangible regional partnership is cross-confirmed in the data.
The 'Museopno' Episode's Ending and the Global Chart's Temperature
The spread was not without noise. Attorney Cho Su-jin, a board member of the Roh Moo-hyun Foundation who had called member Wonee's Gyeongsang dialect phrase 'museopno' an Ilbe-style expression, publicly apologized on social media on July 9, saying she had failed to account for generational differences in dialect use. The Chosun Ilbo reported the controversy left no dent in the charts.
The open question lies elsewhere. The heat remains domestic for now. On Melon's Global K-Chart, RESCENE sits at No. 75 in China and No. 87 in Japan, a wide gap from its domestic No. 1. Whether meme-driven buzz can carry past the 'Pretty Girl' remake into the group's own new releases is still untested. Whether this No. 1 is a peak or a starting point turns on that question.
'Pretty Girl' and 'Omniscient Interfering View': What Comes Next
The schedule around the No. 1 is packed. The 'Pretty Girl' single, a remake of KARA's hit of the same name, was released on July 8; its first stage aired on Mnet's M Countdown on July 9; and on July 11 the group appears on episode 406 of MBC's 'Omniscient Interfering View', opening up their dorm life. It is the standard sequence of converting chart results into broadcast exposure.
If variety-show exposure continues from the July 11 appearance, the official channel is likely to lean further into variety and behind-the-scenes content in the third quarter. The performance of the 'Pretty Girl' run will be the first test of whether this reverse run fades as a one-off meme or hardens into a sustained climb.
FAQ
Q. What drove the 'LOVE ATTACK' reverse chart run?
The spark was the gyaru content and 'Geoje Yaho' meme that began on member Wonee's personal YouTube. Per Melon's announcement, RESCENE searches rose 6,550 percent after the meme appeared, 'LOVE ATTACK' streaming rose as much as 2,019 percent, and the song reached No. 1 on Melon's TOP100 on July 8, 2026.
Q. How does RESCENE's reverse run differ from other groups' cases?
The spark was self-produced content on a member's personal YouTube rather than broadcast stage footage. The official channel amplified it with 158 original meme Shorts over 90 days rather than stage edits, and older tracks like 'DEJAVU', 'Runaway', and 'Pinball' climbed alongside, showing the breadth of the spread.
Q. What synergy did the reverse run create with Geoje City?
The 'Geoje Yaho' meme drew attention to filming spots such as Deokpo Beach, and all members were appointed Geoje City publicity ambassadors on June 22. In Dhesy's data, Geoje City also tops the official channel's recorded brand collaborations with four projects.
Q. Can RESCENE extend the run with the KARA 'Pretty Girl' remake?
'Pretty Girl' hit No. 1 on Melon's Hot 100 right after its July 8 release, and its first stage aired on M Countdown on July 9. Still, as the Global K-Chart positions of No. 75 in China and No. 87 in Japan show, overseas expansion remains the open challenge, and the results of this promotion cycle will decide whether the momentum holds.
Methodology: Based on Dhesy platform data covering 6,644 brands and 11,873 creator channels. Channel metrics reflect the official RESCENE channel's uploads over the past 90 days as tallied on July 9, 2026, limited to data Dhesy has collected. Chart and search growth figures are cited from Melon's announcement and press reports. Data source: Dhesy External sources: Chosun Ilbo, Newsis, Maeil Business Last updated: 2026-07-10