BLACKPINK at 10: The Most-Viewed Video in 665 Archived Uploads Isn't the Debut Single
Key Takeaways
- · 데뷔 당일인 2016년 8월 8일 하루에 올라온 4편의 합산 조회수가 28억 6,660만 회이며, '붐바야' M/V 한 편이 그중 65.9%를 차지합니다.
- · dhesy 아카이브에 수집된 665편 기준 최다 조회수는 2020년 'How You Like That' DANCE PERFORMANCE VIDEO 20억 2,806만 회로, 데뷔곡보다 1억 3,829만 회 많습니다.
- · 수집 665편 중 10억 뷰 8편·5억 뷰 16편이고, 수집분 평균 조회수는 4,994만 회로 상위 5편과 24배 이상 벌어집니다.
- · 쇼츠 150편(22.6%)은 M/V·컴백 프로모션 파생 클립이라 롱폼 515편과 동등 비교 대상이 아닙니다.
- · 10주년 기념 영상은 조회수 317만 544회로 2026년 업로드 중 11위지만 좋아요 비율 18.0%로 채널 평균 참여율 2.6%의 약 7배입니다.
According to Seoul Economic Daily, BLACKPINK marked their 10th anniversary on August 8 with a Weverse live session where the members said, "We were just enjoying ourselves, and suddenly it's been ten years." That same day, a 2-minute-31-second anniversary video went up on the group's official YouTube channel. Exactly ten years earlier, on the same calendar date, the debut single "BOOMBAYAH" was uploaded to that channel; today it sits at 1.88976 billion views. Every view count in this article is measured as of August 10, 2026.
"Ten years, just like that": the 2 minutes 31 seconds posted on August 8
At 11:59 a.m. KST on August 8, 2026, a 2-minute-31-second video titled "BLACKPINK 10TH ANNIVERSARY" appeared on the official channel. The previous upload was dated March 13, making this the first upload in 148 days. All four members attended the anniversary Weverse live held the same day.
Yonhap News reported that during the live the members said, "It's already been ten years," and thanked their fans. According to Newsis, this was the first time in one year and one month that all four members met fans together in Korea, the previous occasion being the DEADLINE World Tour concert in Goyang in July 2025.
On a channel that holds a video past 2 billion views, where does a 2-minute-31-second clip with 3.17 million views actually land? The answer only emerges after the full ten-year archive is laid out.
Four uploads on August 8, 2016, now worth 2.8666 billion views
Four videos went up on the official BLACKPINK channel on debut day: the "BOOMBAYAH" M/V, the "WHISTLE" M/V, and the behind-the-scenes films for both tracks. Together they total 2.8666 billion views.
Treating that single debut day as one unit looks like this.
| Debut-day uploads (2016-08-08) | Views | Share of the 4-video total |
|---|---|---|
| "BOOMBAYAH" M/V | 1,889.76M | 65.9% |
| "WHISTLE" M/V | 964.82M | 33.7% |
| "BOOMBAYAH" M/V behind the scenes | 7,491,047 | 0.3% |
| "WHISTLE" M/V behind the scenes | 4,525,602 | 0.2% |
| Total of 4 videos | 2,866.60M | 100% |
Two songs that launched side by side as double title tracks ended up roughly two to one apart a decade later.
The archive starts with a dance practice video, 33 days before debut
The channel's first upload is not the debut single. It is "BLACKPINK - DANCE PRACTICE VIDEO," posted on July 6, 2016, thirty-three days ahead of debut, and it now stands at 94.91 million views. The channel itself was created on June 29, 2016.
A single pre-debut choreography video still holding in the 90-million range is the first clue that this channel's view count was never carried by music videos alone.
Among the 665 videos collected, the most-viewed is not the debut single
Based on the 665 videos from the BLACKPINK channel collected in the dhesy archive, the highest view count belongs to "How You Like That" DANCE PERFORMANCE VIDEO, uploaded on July 6, 2020, at 2.028063 billion views. That is 138.29 million views ahead of the debut single "BOOMBAYAH" (1.889768 billion).
A choreography performance video, not a music video, occupies the top view-count slot within the collected set. It belongs to the same family of results as the channel's first upload being a practice video.
One qualification applies. The channel has published 667 videos, of which 665 were collected. The two missing entries are the "DDU-DU DDU-DU" M/V and the "Kill This Love" M/V. The ranking above holds within the collected 665 and may differ from the channel's full ranking.
Eight videos past 1 billion, sixteen past 500 million: a ten-year view map
Within the collected 665 videos, 8 have passed 1 billion views and 16 have passed 500 million. Cumulative channel views stand at 42.769956 billion, consistent with the 42.6 billion figure reported on August 8.
The top five split into three music videos and two performance videos.
| Rank | Video | Uploaded | Views |
|---|---|---|---|
| 1 | "How You Like That" DANCE PERFORMANCE VIDEO | 2020-07-06 | 2,028.06M |
| 2 | "BOOMBAYAH" M/V | 2016-08-08 | 1,889.76M |
| 3 | "AS IF IT'S YOUR LAST" M/V | 2017-06-22 | 1,531.98M |
| 4 | "How You Like That" M/V | 2020-06-26 | 1,376.46M |
| 5 | LISA "MONEY" EXCLUSIVE PERFORMANCE VIDEO | 2021-09-23 | 1,229.67M |
| Average of the collected 665 | - | - | 49.94M |
All five sit more than 24 times above the collected average. Ten years of views did not accumulate evenly; they concentrated in a handful of videos.
업로드 연도별 조회수 합계 (수집 665편, 2026-08-10 기준)
* Source: Dhesy
Grouped by upload year, 2020 leads at 7.274095 billion views, the result of both "How You Like That" videos and "Ice Cream" landing in the same year.
Chosun Biz and The Hankook Ilbo reported that the official channel passed 100 million subscribers in February 2026, described as a first for a music artist, and received the Red Diamond Creator Award. The channel currently shows 101 million subscribers. Both outlets also reported that the 2022 second studio album "BORN PINK" topped the Billboard 200 and the UK Official Albums Chart simultaneously, that the BORN PINK world tour drew roughly 1.8 million attendees, and that the DEADLINE world tour ran 33 shows across 16 cities.
The 150 Shorts belong on a separate track
Of the collected 665 videos, 150 are Shorts (22.6%) and 515 are long-form. Shorts average 13.55 million views against 60.53 million for long-form. The two numbers can sit side by side, but they should not be read on the same scale. Most of the 150 Shorts on this channel are clips derived from music videos and comeback promotions, so they are not equivalent to independently produced Shorts.
쇼츠 150편과 롱폼 515편의 평균 조회수 (수집 665편 기준)
* Source: Dhesy
The most-viewed Short is the August 2022 clip inviting viewers into the #PinkVenomChallenge, at 149.52 million views, a format that extends the comeback promotion. Shorts classification uses the platform's own label as-is; no duration-based estimate such as a 60-second cutoff was applied.
3.17 million views, 570,000 likes: the density the anniversary video left behind
As of August 10, the anniversary video sits at 3,170,544 views, ranking 11th among the 25 uploads of 2026. Likes reached 570,987, or 18.0% of views, with 45,134 comments. The channel's average engagement rate is 2.6%, which places this video somewhere else entirely.
Putting three videos on the same axis answers the opening question.
| Video | Views | Likes | Like ratio |
|---|---|---|---|
| BLACKPINK 10TH ANNIVERSARY (2026-08-08) | 3,170,544 | 570,987 | 18.0% |
| "How You Like That" DANCE PERFORMANCE (2020-07-06) | 2,028.06M | 20,273,257 | 1.00% |
| "BOOMBAYAH" M/V (2016-08-08) | 1,889.76M | 17,553,378 | 0.93% |
| Channel average engagement rate | - | - | 2.6% |
On the view-count axis 3.17 million ranks low; on the like-density axis it runs roughly seven times the channel average.
Across the five days around the anniversary, 13 Shorts about BLACKPINK on other channels each passed 150,000 views. A Short posted by "예능 뭐볼래" (34,100 subscribers) showing ROSÉ arriving with a surprise gift reached 671,823 views. The channels producing that response range from 13,000 to 202,000 subscribers.
Setting 2 billion views next to 3.17 million is not a fair comparison. The first number covers six years, the second covers two days. The 665-video sample is also what was collected out of 667 published videos, so it may differ from the channel's full ranking. Measuring impact by the first few days after a comeback fits cases like Stray Kids' comeback MV on day one or aespa's comeback week, while a ten-year archive carries the limitation of placing numbers from different time scales in one table.
Among the eight videos past 1 billion views, the most recent upload is the "Pink Venom" M/V from August 2022. Given that the anniversary video gathered 570,000 likes in two days, the thing to watch is whether the next full-group release moves the 1-billion-view line that has been still since 2022.
Frequently asked questions
Q. When and where was the BLACKPINK 10th anniversary video released?
It was published on the official BLACKPINK YouTube channel at 11:59 a.m. KST on August 8, 2026. The title is "BLACKPINK 10TH ANNIVERSARY," the runtime is 2 minutes 31 seconds, and it arrived 148 days after the previous upload.
Q. What was BLACKPINK's debut single, and how many views does it have now?
They debuted on August 8, 2016 with the double title tracks "WHISTLE" and "BOOMBAYAH." As of August 10, 2026, the "BOOMBAYAH" M/V has 1.889768 billion views and the "WHISTLE" M/V has 964.82 million.
Q. Which BLACKPINK video has the most views on YouTube?
Within the 665 videos collected in the dhesy archive, it is "How You Like That" DANCE PERFORMANCE VIDEO, uploaded July 6, 2020, at 2.028063 billion views. Two of the channel's 667 published videos were not collected, so this may differ from the channel's full ranking.
Q. When did the BLACKPINK YouTube channel pass 100 million subscribers?
February 2026, according to reporting by Chosun Biz and The Hankook Ilbo, described as a first for a music artist. The channel currently shows 101 million subscribers and 42.769956 billion cumulative views.
Q. Is there a BLACKPINK 10th anniversary concert or encore planned?
As of August 10, 2026, no confirmed official announcement has been verified. The most recent run was the DEADLINE world tour across 16 cities and 33 shows; official channel notices remain the accurate source for scheduling.
Methodology: Based on Dhesy platform data covering 6,979 brands and 79,336 channels. Video figures cover the 665 collected videos from the official BLACKPINK channel (UCOmHUn--16B90oW2L6FRR3A) out of 667 published, uploaded between 2016-07-06 and 2026-08-08. View, like, and comment figures reflect the collection snapshot of 2026-08-09 21:06 UTC and are presented in the article as of 2026-08-10. Shorts classification uses the platform label as-is. All counts and view statistics are limited to the range Dhesy has collected. Data source: Dhesy External sources: Yonhap News, Seoul Economic Daily, Chosun Biz, The Hankook Ilbo, Newsis Last updated: 2026-08-10