i-dle's Comeback Week: A 9.32M-View MV, Knowing Bros, and Inkigayo
Key Takeaways
- · 아이들은 2026년 7월 6일 미니 9집 'We made'를 발매했고, 타이틀곡 'Gimme Dat Love' 뮤직비디오는 6일 만에 932만 뷰를 기록했습니다 (Dhesy DB 7월 12일 스냅샷 기준)
- · 7월 11일 아는 형님 1년 만의 완전체 출연, 7월 12일 인기가요 무대로 컴백 주간 일정이 하루 이틀 간격으로 이어졌습니다
- · 2024년 12월 전원 재계약과 2025년 5월 'i-dle(아이들)' 리브랜딩이 이번 컴백의 배경입니다
- · 최근 90일 채널 업로드 155편 중 쇼츠가 125편으로, MV 편집본이 아닌 별도 제작 챌린지·셀프캠이 화제성 확산 축입니다
- · 뮤비 하루 평균 페이스는 선공개곡 'Crow' 대비 세 배 이상 빨라, 7월 안에 누적 조회수 역전 가능성이 있습니다
On the night of July 11, 2026 (KST), on JTBC's Knowing Bros, Soyeon of i-dle(아이들) described the new single 'Gimme Dat Love' this way: "We used to make refreshing songs like 'Klaxon', but this time we prepared a hot love song, like fighting fire with fire." That hot song's music video passed 9.32 million views within six days of release, 9,320,387 views to be exact as of Dhesy's July 12, 2026 snapshot. From the July 6 album release to variety shows and music broadcasts, here is how the comeback week unfolded, in chronological order.
July 6: 'We made' Drops, and a 9.32M-View MV Opens the Comeback Week
The starting point is July 6. i-dle (Miyeon, Minnie, Soyeon, Yuqi, Shuhua) released their 9th mini album 'We made' that day and premiered the music video for the title track 'Gimme Dat Love'. On July 7, the day after release, their agency Cube Entertainment announced that the title track and B-sides had entered the upper ranks of major domestic and international charts.
Laid out by date, the comeback week looked like this.
| Date (KST) | Event | Note |
|---|---|---|
| July 6 | 9th mini album 'We made' released, title track MV premiered | MV out on release day |
| July 7 | Upper chart entries announced at home and abroad | Announced by Cube Entertainment |
| July 11 | Full-member appearance on JTBC's Knowing Bros | First in a year |
| July 12 | Comeback stage on SBS Inkigayo | MV at 9.32M cumulative views |
Release, chart entry, variety, and music broadcast followed each other at one- or two-day intervals, a tightly packed week where each event handed its momentum to the next.
From Klaxon's Cool to Fighting Fire with Fire: Soyeon on the Title Track's Direction
The direction of the song comes down to one sentence from Soyeon: instead of a refreshing summer song like their previous single 'Klaxon', the group chose a scorching love song this time. On Knowing Bros, i-dle performed three tracks in a row: 'Mono (Feat. skaiwater)', 'Crow', and 'Gimme Dat Love'.
At the comeback showcase, Miyeon said, "A ninth mini album, it doesn't feel real," sharing her thoughts on returning with a summer song. Keeping the seasonal frame but flipping its temperature is the first defining choice of this title track.
From (G)I-DLE to i-dle: The Renewal and Rebranding Behind This Comeback
To read this comeback properly, you have to go back over a year. All five members renewed their contracts with Cube Entertainment in December 2024. Then in May 2025, on their 7th debut anniversary, the group officially rebranded from '(G)I-DLE' to 'i-dle'. Miyeon said at the time, "Changing the name feels like a weight off my chest."
Dropping the '(G)' (which marked 'girl') from the name was widely read as a move beyond the individual 'I' toward a united 'We'. After releasing 'We are' alongside the rebranding last year, the narrative of 'We' now continues into this album's title, 'We made'.
Ice Blue Rabbit: Soyeon's 'Mono' Experiment Under a Hidden Identity
The most unexpected scene since the rebranding is leader Jeon Soyeon's alias experiment. Soyeon released the digital single 'Mono' under the pseudonym 'Ice Blue Rabbit', keeping her identity hidden. At the comeback showcase she explained, "I wanted to make something new, not Jeon Soyeon's music."
Some outlets read 'Mono' as an extension of the rebranding message that removed 'G' from the team name. In one interview, Soyeon herself distinguished Ice Blue Rabbit's music as "songs that are easier on the ears, something you can enjoy without thinking." A producer known for punchy, addictive hooks erasing her own name to release a song points in the same direction as a team stripping the qualifier from its name.
July 11, Knowing Bros: What the First Full-Member Visit in a Year Left Behind
On July 11, all five members appeared on JTBC's Knowing Bros as a full group for the first time in a year. Asked for the secret to their teamwork in their 8th year since debut, the answer was: "We decided not to understand the parts of each other we can't understand." That answer, accepting differences rather than forcing agreement, made headlines across multiple outlets after the broadcast.
Minnie's family story also drew attention. Along with her parents' reaction to seeing her trainee-days dormitory in Korea, it was revealed that her family owns three homes in Thailand and her mother runs a resort. Closing the show, the members said, "Being on Knowing Bros makes the comeback feel real," and promised, "We'll come back when the next album is out."
July 12, Inkigayo: Minami and Soyeon Reunite After Five Years
The next day, July 12, the SBS Inkigayo stage came with one more storyline. Minami of RESCENE, serving as special MC, hosted the comeback interview and reunited with her mentor Jeon Soyeon, who had produced the survival show she came from, for the first time in five years. The interview led into a challenge together, drawing enough attention to generate coverage separate from the comeback stage itself.
A Comeback Week Running on 125 Shorts: The Channel Data Behind the Buzz
If stages and variety shows are the surface of the buzz, the YouTube channel data shows how that buzz spreads. Based on Dhesy data, 125 of the 155 uploads on i-dle's official channel over the last 90 days are Shorts, with 30 long-form videos.
Here are the channel's key metrics.
| Metric | Value (Dhesy DB, as of 2026-07-12) |
|---|---|
| Subscribers | ~9.74M |
| Total videos | 2,497 |
| Uploads, last 90 days | 155 (125 Shorts, 30 long-form) |
| Avg. views, long-form | 867,535 |
| Avg. views, Shorts | 341,567 |
| Avg. views, all uploads last 90 days (baseline) | 443,367 |
Shorts dominate in volume while long-form videos earn more than double the views per upload, a two-track structure.
최근 90일 업로드 구성 (쇼츠 vs 롱폼)
What sets the channel apart is that these Shorts are not music video edits. They are separately produced challenges and self-cam clips; the 'gimme' challenge Short filmed with JULIE and NATTY of KISSOFLIFE went up on July 7, the day after release, and has logged 1.22 million views.
While stage videos and the music video stack views in long-form, the 125 Shorts keep re-exposing the song in feeds, widening the reach.
What Remains Amid the Summer-Song Race
Broadcast buzz does not guarantee a long chart run. Early chart entries can be launch-week firepower, and the same Inkigayo lineup featured other acts returning with summer songs, including Yeonjun and Choi Yoo-jung. Staying power amid that competition is a separate question.
Still, the early numbers make a case. Based on Dhesy data, the pre-release track 'Crow' has accumulated 12.37 million music video views over 28 days since June 14, roughly 440,000 views per day. The 'Gimme Dat Love' music video reached 9.32 million views in six days, about 1.55 million per day, more than three times the pace. Even allowing for the usual front-loading of music video views, the gap is wide.
뮤직비디오 하루 평균 조회수 페이스
* Source: Dhesy
If music show promotions continue and challenge Shorts keep accumulating, the 'Gimme Dat Love' music video looks likely to overtake 'Crow' in cumulative views within July. Whether the comeback week's buzz converts into that crossover is the next thing to watch.
FAQ
Q. When was i-dle's comeback?
They released their 9th mini album 'We made' on July 6, 2026. The title track is 'Gimme Dat Love', and the day after release, Cube Entertainment announced upper-rank entries on major domestic and international charts.
Q. Why did the team name change from (G)I-DLE to i-dle?
After all members renewed their contracts in December 2024, the group officially rebranded to 'i-dle' in May 2025, on their 7th debut anniversary, dropping the '(G)'. The change was read as moving beyond the individual 'I' toward 'We', and Miyeon said, "Changing the name feels like a weight off my chest."
Q. When can the next i-dle comeback be expected?
Official announcements are the only reliable guide. Fan communities have observed a rough 6-8 month cycle, but any schedule after 'We made' should be confirmed through the agency's notices.
Q. What is 'M.O.', Yuqi's solo title track?
It is the title track Yuqi put forward in her solo comeback, separate from group activities. This 9th mini album 'We made' is a full five-member group release, distinct from her solo work in both tracks and schedule.
Methodology: Based on Dhesy platform data covering 6,666 brands and 18,734 creator channels. Channel and video metrics are from the 2026-07-12 snapshot; analysis window: 2026-04-13 to 2026-07-12 (last 90 days). View and upload statistics are limited to the range Dhesy has collected. Data source: Dhesy External sources: i-dle sweeps domestic and international charts with 'Gimme Dat Love' · i-dle reveals teamwork secret on Knowing Bros · (G)I-DLE rebrands as i-dle on 7th debut anniversary Last updated: 2026-07-13