유튜브 마케팅 블로그 — 데이터 기반 인사이트
유튜브 협찬 시장의 실제 데이터를 분석합니다. 업종별 협업 트렌드, 크리에이터 선정 전략, CPV 벤치마크까지 — 마케터가 바로 활용할 수 있는 인사이트를 제공합니다.
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Data-driven YouTube insights by Dhesy
쇼츠 협찬 4,578건, 미드 티어(10만–50만)가 44%로 가장 많습니다
YouTube Shorts 최대 3분 확대 이후 한국 협찬 쇼츠의 38%가 60초를 초과합니다. 4,578건을 is_short 기준으로 재분석한 결과, 미드 티어가 절반 가까이를 차지했고 마이크로/메가 참여율 격차는 1.23배에 그쳤습니다.
Why an 85K-Subscriber Channel Gets 400K Views Per Sponsored Video
Micro-influencers achieve a 97.9% view-to-subscriber ratio on sponsored content — 5x higher than mega-tier creators at 20.1%. Data from 3,245 sponsored videos reveals tier efficiency gaps and budget allocation strategies.
Short-Form Sponsorships Now Average 269K Views per Video, Surpassing Long-Form at 232K
Comparing 5,302 short-form and 17,024 long-form sponsored videos reveals shorts average 15.7% higher views. We analyze format gaps across 323 brands and industry patterns.
Sponsorship ROI: Avg 110K Views But Median 22K — Why Brands Should Budget by Distribution, Not Expectation
Analysis of 21,000 sponsored videos: avg 109,876 views vs median 21,955. A 5x gap reveals why expected-value thinking breaks sponsorship ROI — and how to budget by distribution instead.
Finance 540K vs Pets 45K Views — How Category Choice Creates a 12x Gap in YouTube Collab CPV
Analysis of 2,326 brands and 6,010 collaborations reveals a 12x gap in average views by industry. Discover the 3 variables that determine your YouTube collab CPV.
A 5.87M-Sub Channel Hits 2.6% Engagement — What 1,000 Creators Reveal About Category Gaps
Dhesy analyzed engagement rates across 1,000 YouTube creators. 1M+ channels average 2%, beauty branded videos hit 2.72%, while gaming sits at 1.46% — here's the category-by-category ER benchmark marketers need.
₩350M in Pre-Roll vs. One Creator Video — What 4,961 YouTube Ad Campaigns Reveal
At CPV ₩35, reaching 10M views via YouTube pre-roll costs ₩350M. Dhesy analysis of 4,961 collaborations shows branded content averages 1.22x more views than organic uploads.
Why 16 Brands Chose a 133K-Subscriber Creator — What 1,760 Partnership Records Reveal About Selection Criteria
A 133K-subscriber fashion creator landed 16 brand deals — the same as a 1.31M-subscriber finance channel. Analyzing 1,760 creators and 2,215 brands against platform benchmarks to decode what actually drives creator selection.
Only 10.4% of Branded Content Hits 500K Views — Yet It Outperforms Organic by 2x
Analyzing 5,664 YouTube collaborations reveals a paradox: branded content hits 500K views at 10.4%, but that is over 2x the organic rate. Industry benchmarks, title strategies of 10M+ videos, and actionable takeaways.