Finance 540K vs Pets 45K Views — How Category Choice Creates a 12x Gap in YouTube Collab CPV
Key Takeaways
- · 업종별 협업 영상 평균 조회수는 금융(544,389회)부터 반려동물(44,946회)까지 12배 격차가 존재하며, 이 차이가 CPV를 결정하는 가장 큰 변수입니다.
- · 마이크로 크리에이터(1만-10만)의 중위 CPV 1,815원은 메가 크리에이터(100만+) 3,322원보다 45% 낮아, 동일 예산으로 더 많은 조회를 확보할 수 있습니다.
- · 식음료 브랜드 상위 10개사의 평균 조회수는 249만 회로, 게임 브랜드 상위 10개사(479만 회 제외 시 36만 회)를 크게 앞섭니다.
- · CPV 최적화의 핵심은 '비싼 크리에이터'가 아니라 '내 업종에 맞는 크리에이터 티어와 콘텐츠 포맷'을 선택하는 것입니다.
Dhesy analyzed 6,010 YouTube collaborations across 2,326 brands and found that average collab video views range from 544,389 for finance to 44,946 for pet brands — a 12x gap. This article examines the three variables that determine your CPV (cost per view) in branded content.
Same Single Video, 12x the Views — Category Dictates CPV
Finance brands average 544,389 views per collab video. Pet brands average 44,946.
Every marketer running YouTube collaborations has wondered: why do some brands consistently pull millions of views while others plateau at tens of thousands, even with similar budgets and creator tiers? Dhesy's analysis of brands with 3+ collaborations reveals a surprisingly straightforward answer. The industry category itself sets the ceiling for your views.
업종별 협업 영상 평균 조회수 (브랜드 3건 이상 협업 기준)
* Source: Dhesy
Finance & investment tops the chart at 544,389 average views, driven by strong audience demand for financial content. Woori Bank partnered with 8 creators across 12 collaborations and averaged 1,897,914 views. Pet brands, on the other hand, face a narrow audience and limited search-driven discovery, landing at just 44,946 views.
Why Food & Beverage Dominates — The Power of Content Versatility
Food & beverage brands average 484,832 views per collab — and it's not simply because mukbang is popular.
| Brand | Collabs | Avg Views | Creators | ER |
|---|---|---|---|---|
| Lotte Wellfood | 8 | 3,637,655 | 5 | 2.04% |
| Coca-Cola | 6 | 3,115,453 | 6 | 2.12% |
| Isaac Toast | 7 | 3,026,853 | 7 | 2.17% |
| Subway | 9 | 2,775,725 | 8 | 1.93% |
| Category Average | — | 484,832 | — | — |
Isaac Toast partnered with 7 different creators and averaged 3.02M views — 6.2x the food & beverage category average. The key is content versatility. F&B brands slot naturally into mukbang, daily vlogs, challenges, and ASMR formats.
The collaboration between Ybiga Jjamppong and Sseurizam exemplifies this. A food challenge format featuring a Korean noodle brand overseas hit 15.47M views. The "10-bowl challenge" number-driven hook combined with cross-cultural reactions created irresistible viewing motivation.
Creator Tier's Impact on CPV — Micro Creators Cost 45% Less
Micro creators' median CPV: 1,815 KRW. Mega creators: 3,322 KRW.
Analyzing estimated CPV for 1,000 registered creators by subscriber tier confirmed what many suspected: smaller creators deliver better cost efficiency per view.
구독자 티어별 중위 CPV (원)
* Source: Dhesy
The median CPV gap between micro (10K-100K subscribers) and mega (1M+) is 1,507 KRW — an 83% premium for mega creators. For the same 1M KRW budget, micro creator partnerships yield approximately 551 views versus 301 for mega creators.
A compelling comparison: GAMST (2.95M subscribers, entertainment) has an estimated CPV of 1,225 KRW. ITSub (2.81M subscribers, tech/insight) has a CPV of 4,839 KRW — nearly 4x higher. Despite similar subscriber counts, ITSub commands a premium because his tech-savvy male audience aged 30-40 delivers higher purchase conversion rates.
Coupang Eats' ASMR Strategy — Cross-Format CPV Efficiency
Coupang Eats partnered with Eat with Boki for an ASMR mukbang that hit 11.31M views. The combination of a "maratang for 3,000 won" price hook with a sensory ASMR format drove massive engagement. ASMR formats generate longer watch times and higher completion rates than standard reviews.
Camping equipment brand KaCam used a similar playbook. Haneuleul Damda channel's "camping in heavy rain" video hit 12.13M views — 62x the automotive & mobility category average of 192,883. Rain ASMR combined with aesthetic camping broke through the view ceiling of a niche equipment category.
When This Strategy Fails — What CPV Alone Doesn't Tell You
The category and tier CPV data provides clear efficiency benchmarks. But there are blind spots.
First, lower CPV doesn't guarantee higher conversion rates. Micro creators may be 45% cheaper per view, but actual purchase conversion varies dramatically by product price point. For a 1M KRW home appliance, one ITSub video may outperform ten micro creator partnerships in conversion-based ROI.
Second, view-based CPV has structural limitations. This analysis uses branded content views and doesn't capture brand awareness lift or search volume impact. Finance having the highest average views doesn't necessarily mean finance brands get the best influencer marketing ROI.
Third, the 2026 Shorts boom is restructuring CPV economics. Short-form collaborations inflate view counts but deliver shorter watch times, making them appear efficient in traditional CPV calculations while potentially limiting brand message depth.
Takeaways for Marketers
Brand marketers: Use your industry's average collab views as a KPI benchmark. Finance should target 540K+, gaming around 170K. Without this baseline, you cannot distinguish success from failure.
Budget-constrained brands: Distributing budget across 3-5 micro creators typically outperforms a single mega creator on CPV. However, high-ticket products or trust-dependent categories (finance, healthcare) benefit from the conversion premium of macro+ creators.
Creators: A low CPV means brands see you as cost-efficient — that's a selling point. Building collab track records at the micro stage creates an efficiency-proven channel that can sustain higher rates as you grow.
FAQ
Q. What is the average CPV for YouTube branded content?
A. Based on Dhesy data across 1,000 creators, the median CPV is approximately 2,100 KRW. However, this varies significantly from 1,200 to 4,800 KRW depending on industry and creator tier.
Q. Why do micro creators have lower CPV than mega creators?
A. Micro creators (10K-100K subscribers) have a median CPV of 1,815 KRW, 45% lower than mega creators (1M+) at 3,322 KRW. Their lower absolute pricing combined with higher engagement rates and loyal niche audiences drive superior cost-per-view efficiency.
Q. Why do food & beverage brands get the highest collab views?
A. F&B brands average 484,832 views (2nd overall). Content versatility — the ability to naturally integrate into mukbang, vlogs, challenges, and ASMR — plus the universal appeal of food content drives this performance.
Q. Which industry categories have the worst CPV efficiency?
A. Pet brands (44,946 views), outdoor & leisure (67,286), and real estate (101,848) rank lowest. These categories face narrow audiences and limited content versatility, requiring precise targeting strategies.
Methodology: Based on Dhesy platform data covering 2,326 brands and 6,010 collaborations. Analysis period: April 2025 – April 2026. Data source: Dhesy External sources: LEVER Xpert, Google Ads CPV Last updated: 2026-04-09