BABYMONSTER: SHEESH 400M-view ceiling, CHOOM ships 750k in a week
Key Takeaways
- · 베이비몬스터 미니 3집 '춤(CHOOM)'이 5월 4일 발매 후 약 일주일 만에 자체 집계 기준 약 75만 장의 판매고를 기록했습니다.
- · 타이틀곡 M/V는 11일 만에 8,301만 회, 퍼포먼스 비디오는 4,860만 회를 기록하며 채널 최근 90일 롱폼 평균(1,393만 회)의 약 6배 트래픽이 들어왔습니다 (Dhesy 데이터).
- · 두 번째 월드투어 '춤(CHOOM) in Asia & Oceania'는 18개 도시 27회로 확정됐고 서울 매진 후 추가 좌석이 개방됐습니다.
- · 엠버서더 제의 사양과 무대 집중 노선이 컴백 직전 보도됐고, 채널 최근 90일 영상 103건 중 협찬으로 식별된 영상은 0건입니다 (Dhesy 데이터).
- · 다음 분기 약 25만 장 추가 판매 시 누적 100만 장 임계점에 도달하며, 6월 시작 월드투어가 YG 1분기 영업이익 104% 증가 흐름을 한 사이클 더 회전시킬 수 있습니다.
On May 4, 2026, BABYMONSTER released their third mini album, "CHOOM," which shipped roughly 750,000 copies in its first week according to YG Entertainment's internal tally. The figure lands on top of the expectation set by their debut single "SHEESH" — and that context is the point.
CHOOM ships about 750,000 copies in its first week
YG Entertainment internal tally as of May 13, 2026.
According to Yonhap News, OSEN, MDtoday and others, BABYMONSTER's third mini album CHOOM shipped roughly 750,000 copies in the week after its May 4 release. YG framed the number as both a personal best and a green light toward million-seller status.
The compressed timeline matters. May 4: album drop. May 6: performance video. May 9: first music-show stage on MBC's Show! Music Core. May 11: second world tour, "CHOOM in Asia & Oceania," 18 cities and 27 dates. May 13: cumulative shipment of ~750k announced. Release, broadcast, tour and sales news all sat inside a nine-day window.
The 750,000 figure is less a single event than a concentrated response from a core fandom built over roughly two years since debut. This piece rereads that response next to the expectation bar set by SHEESH.
CHOOM M/V at 83M views, performance video at 48M — arriving together
| Video | Date | Views | Note |
|---|---|---|---|
| CHOOM M/V | 2026-05-04 | 83.0M | Comeback title |
| CHOOM Performance Video | 2026-05-05 | 48.6M | One day after M/V |
| "Let it hypnotize" (Shorts) | 2026-05-06 | 7.9M | First post-comeback short |
| Channel 90-day long-form avg | — | 13.9M | Dhesy data |
| Channel 90-day shorts avg | — | 2.9M | Dhesy data |
Numbers reflect Dhesy data as of 2026-05-15. The CHOOM M/V alone pulled roughly six times the channel's recent long-form average in eleven days, with the performance video adding another 48.6M views in the same window.
The pattern of releasing M/V and a separate performance video one day apart is a recurring YG comeback structure: both videos accumulate views in parallel instead of cannibalizing each other.
'춤(CHOOM)' 컴백 영상 vs 채널 평균 조회수 (Dhesy 데이터, 2026-05-15 기준)
* Source: Dhesy
SHEESH's 400M-view bar was the headline right before this comeback
External reporting notes that BABYMONSTER's official debut single SHEESH crossed 400 million YouTube views on April 17, 2026 — the fastest by a K-pop girl group debut single. The same track logged 18 weeks on Billboard's Global Excl. U.S chart and 14 weeks on Billboard Global 200.
That ceiling was re-surfaced by Korean entertainment press in mid-April, just as CHOOM promotions began. When a debut single sets a bar this high, any follow-up release carries the comparison built in. The shipment number being framed as a "personal best" is partly a function of that bar.
The group is a seven-member act — Ruka, Pharita, Asa, Ahyeon, Rami, Rora, Chiquita — with Korean, Japanese and Thai backgrounds. CHOOM promotions run as a six-member configuration due to Rami's health-related hiatus. The first music-show stage on May 9 (MBC Show! Music Core) was performed entirely with hand-held mics and was praised for stamina built up from the first world tour.
World tour confirmed: 18 cities, 27 dates across Asia and Oceania
YG's official blog post on May 11 confirmed the second world tour, "CHOOM in Asia & Oceania," at 18 cities and 27 dates. OSEN and Yonhap reported that the Seoul show sold out and additional seats were opened, and that this run includes the group's first dates in Oceania.
A common K-pop industry view holds that a 750k-shipment headline only matters if a tour follows. NC.press and others cite the live-performance reputation built on the first tour, Hello Monsters, as the basis for the wider scope of this second run.
Whether a six-member configuration can sustain a 27-date schedule at the same intensity is a separate question — and one that anchors the counter-argument that single-comeback success does not guarantee long-run positioning.
'춤(CHOOM) in Asia & Oceania' 월드투어 도시·회차 구조
* Source: Dhesy
Ambassador offers turned down — "an artist shines on stage" stays the YG line
An OSEN exclusive on May 12 reported that BABYMONSTER declined all incoming fashion ambassador offers, with YG founder Yang Hyun-suk reiterating the in-house line that "an artist should shine brightest on stage" and that the group is concentrating on world-tour preparation.
That cuts against the usual K-pop comeback playbook, where post-release fashion, beauty and luxury ambassador deals stack up quickly. The decision reads as a choice to lock resources to stage output instead of diversifying ad revenue. Dhesy data also shows that across the last 90 days, of 103 videos published on BABYMONSTER's channel, zero were tagged as sponsored content.
The trade-offs are visible. Ad revenue moves down the stack, meaning album, tour and merchandise revenue carry more of the weight. The 750k figure is shipment-based and may diverge from real-sell-through or streaming engagement, and the M/V view count contains some launch-window fan-funded streaming. Both Dhesy data and external reports here cover a narrow time window — a limit revisited in the methodology note below.
YG Q1 operating profit up 104% YoY — where is the next-quarter threshold?
Yonhap reported on May 8 that YG Entertainment's Q1 2026 operating profit rose 104% year-over-year, driven by BLACKPINK's comeback and BABYMONSTER's activity. The company said the June launch of CHOOM in Asia & Oceania, plus a new boy group debut in September, are positioned to sustain growth.
Two thresholds frame the next quarter. First, an additional ~250k shipments by Q3 2026 would push the cumulative album past one million units. Second, executing all 18 cities and 27 dates of the tour would let the Q1 momentum and core-fandom growth compound for another cycle.
For marketers, the read is simple: a deliberate slow-down in ad diversification can still produce quarterly results when stage, album and tour assets are reinforced first. For creators, the comeback restates the older lesson that the bar set by a debut record is the variable that bends a channel's runway.
FAQ
Q. Who is BABYMONSTER? A. A seven-member K-pop girl group under YG Entertainment, officially debuted on April 1, 2024. Members are Ruka, Pharita, Asa, Ahyeon, Rami, Rora and Chiquita, with Korean, Japanese and Thai backgrounds. As of May 2026 the YouTube channel has about 11.9M subscribers (Dhesy data).
Q. When was CHOOM released and how many copies has it shipped? A. CHOOM was released on May 4, 2026. On May 13, YG Entertainment announced an internal shipment tally of about 750,000 copies, framed as a personal best and a green light toward million-seller status.
Q. What is the world tour schedule? A. "CHOOM in Asia & Oceania" covers 18 cities across 27 dates. The Seoul show sold out and added more seats, and the tour includes the group's first Oceania dates (sources: OSEN, Yonhap, YG official blog).
Q. Why does SHEESH's record matter for this comeback? A. External reporting indicates SHEESH's music video was the fastest K-pop girl-group debut single to reach 400M YouTube views, with 18 weeks on Billboard Global Excl. U.S and 14 weeks on Billboard Global 200. That record set the comparison bar for CHOOM.
Q. Why is the comeback being run as a six-member lineup? A. Multiple Korean-press and blog reports cite Rami's health-related hiatus. This piece does not speculate beyond the official statement.
Methodology: Based on Dhesy's catalog of 4,661 brands and 303,910 collaborations, analyzing 103 videos from the last 90 days on the BABYMONSTER channel. External citations cover April 17–May 14, 2026 reporting from Yonhap, OSEN, MDtoday, NC.press, Insight and YG Entertainment's official blog. Shipment, M/V view and chart-entry figures are all narrow-window data points; in-text statistics reflect Dhesy data.
Data: Dhesy External sources: OSEN, Yonhap, YG official blog (May 8–13, 2026) Last updated: 2026-05-15