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Data-driven YouTube insights by Dhesy
엔터 협찬 영상 314편 중 5개 채널, 광고가 일반 영상보다 잘 됐습니다
Dhesy가 엔터테인먼트 50만+ 134개 채널 협찬 영상 314편을 분석한 결과 5개 채널(TEO 테오·에픽하이·비보티비·침착맨·유병재)이 광고 영상이 일반 영상보다 더 많이 시청됐습니다. TEO 테오는 9.55배 격차입니다.
Why Korea's 10.9M-Subscriber Mukbang Channel Only Lands One Brand Deal a Month
We compare Eat with Boki's 5.83% sponsorship rate against Tzuyang (20.6%) and Sulgi (2.7%). Data reveals why a 10.9M-subscriber channel with 70%+ international fans lands far fewer brand deals than expected.
7 of the Top 10 Food Channels Have 0% Sponsorship — What SULGI's 16.3M-Subscriber Data Reveals About ASMR Mukbang's Brand Deal Paradox
7 of the top 10 Korean food channels by subscribers have a 0% sponsorship rate. We analyze SULGI's 4-year sponsorship gap to uncover the structural limits of ASMR mukbang for brand collaborations.
12.3M Subscribers, but Sponsored Views Drop to 37% — Ssoyoung Global Audience Paradox
Dhesy analyzed the top 10 food channels by subscribers and Ssoyoung sponsored videos average only 37.3% of her organic views. With over 50% international fans among 12.3M subscribers, we examine the structural cause with data.
7 of Top 10 Food Channels Have Zero Brand Deals — Tzuyang Has 25%, Yet Views Stay the Same
7 of the top 10 food channels have zero brand deals, yet Tzuyang has 25%. Sponsored views at 1.53M match non-sponsored at 1.52M — we analyze 44 videos and 11 brand partnerships.
11M Subscribers, 0.76% Sponsorship Rate: Why SoMacGuffin Only Works With Game Brands
Dhesy analyzed 524 videos from SoMacGuffin and found only 4 sponsorships — all from game brands (PONOS, Nexon, HoYoverse, NetEase). Despite 88% lower views than organic content, here's why game companies keep choosing this animation channel.
7.5M-Subscriber Channel Fifteen: Why Sponsored Videos Get 5x More Views — Entertainment Brand Strategy Analysis
Dhesy analyzed 3 months of Channel Fifteen data and found sponsored videos average 5.1x more views than non-sponsored ones. We verify the results and limits of their entertainment brand-focused strategy with data.
17.4M Subscribers, Just 1 Sponsored Video — Bokyem TV 3-Month Data Analysis
Bokyem TV has just 1 brand deal among 9,278 videos — a 0.01% sponsorship rate, 40x below the entertainment category average. We analyze the giveaway-driven revenue model with Dhesy data.
Entertainment Avg Is 300K Views — This Channel Hits 7M. Inside Jinwoo & Hattie's 3-Month Data
With 10.2M subscribers, Jinwoo & Hattie average 7.04M views — 22.9x the entertainment category average. Their 45% collab ratio is 3.3x the norm. Analysis from 5,017 collaboration records.
130M-Subscriber KIMPRO's Only Brand Deal Was a Government Campaign — APEC 2025 Data Analysis
KIMPRO, the world's #1 channel by annual views, has only one brand collaboration — APEC 2025 Gyeongju. Analyze how 3 videos achieved 18M views and what this means for public sector YouTube marketing.
The Average Entertainment Channel Has 13% Sponsored Content — This One Has 93%: B-Grade Studio Data Analysis
B-Grade Studio runs 93% sponsored content — 7x the entertainment category average of 13%. Yet sponsored videos pull 2.8x more views than non-sponsored ones. A data-driven look at how two Korean comedians built a brand content machine.