Yellanni's Kyobo Book Talk: How Shorts Skits Grew into an 11-Volume Comic Series
Key Takeaways
- · 옐언니는 8월 23일 교보문고 VORA 라인업으로 롯데시네마 월드타워점에서 팬미팅 형식 북토크를 엽니다.
- · 최근 90일 77편 중 64편이 쇼츠이며, 쇼츠 평균 조회수 482,186회는 롱폼 20,339회의 약 23.7배입니다.
- · 출판사 소개 기준 평균 조회수 160만 상황극 「잼민의 사랑」이 아울북 코믹스 「옐언니」 11권의 원천입니다.
- · 같은 기간 광고 영상은 1편(조회수 71,587회)이고, Dhesy에 기록된 협업 파트너는 출판사 아울북&을파소 한 곳입니다.
- · 코믹스와 무대 행사로 이어지는 흐름은 키즈 크리에이터 IP의 채널 밖 확장 사례입니다.
Jeong Jae-seung, Seo Kyoung-duk, and Jang Dong-seon headline Kyobo Book Centre's August lecture lineup, and YouTuber Yellanni stands right beside them. According to News1, "on August 23, popular creator Yellanni will meet her young fans for a meaningful conversation." A kids creator with 4.4 million subscribers placed among scholars: that scene is also the result of Shorts skits growing into an 11-volume comic series.
A YouTuber in a Scholars' Lineup: the August 23 Kyobo Book Talk
Within the August schedule of VORA, Kyobo Book Centre's lecture brand, 옐언니's event takes place on August 23. Slist reported that "a fan-meeting-style book talk will be held around Yellanni vol. 1-11, with conversations and various events."
The venue itself stands apart. The scholars' lectures are held at Daesan Hall in the Gwanghwamun Kyobo Building, while Yellanni's event alone takes place at Lotte Cinema World Tower. Renting a cinema suggests the scale of a young audience closer to a fan meeting than a lecture.
From 10 Million TikTok Followers: How Choi Ye-rin Became Yellanni
Yellanni's real name is Choi Ye-rin. In November 2024, the NGO World Vision appointed her as a Vision Artist alongside creator Dotty, stating her real name in the official release. Her starting point was TikTok, not YouTube. In 2019, Children's Donga introduced her as "the hottest figure on TikTok with over 2.8 million followers." That year she published the TikTok primer "15 Seconds Is Enough, TikTok!", and by a 2021 interview her TikTok followers had reached 10 million.
Her main stage now is YouTube. The channel's base metrics show how far it has grown.
| Item | Figure |
|---|---|
| Subscribers | 4.4 million |
| Total videos | 1,638 |
| Uploads in last 90 days | 77 |
| Shorts in last 90 days | 64 |
| Sponsored videos in last 90 days | 1 |
At 77 uploads in 90 days, roughly 0.86 per day, the channel runs a high-frequency schedule concentrated in Shorts.
64 Shorts out of 77 Uploads: Skits as the Channel's Engine
Based on Dhesy's data for the last 90 days (2026-05-10 to 2026-08-08), 64 of the 77 uploads are Shorts. These are not clips cut from long-form videos: they are original skits designed for Shorts, such as the family series contrasting first, second, and youngest siblings, and the serialized "Jaemin's Love" (잼민의 사랑).
Comparing averages by format reveals the gap.
| Format | Videos | Avg. views |
|---|---|---|
| Shorts | 64 | 482,186 |
| Long-form | 13 | 20,339 |
| All non-sponsored | 76 | 408,589 |
Shorts average about 23.7 times the long-form average, confirming that skit Shorts are the channel's view engine.
옐언니 채널 최근 90일 형식별 평균 조회수 (2026-05-10부터 2026-08-08까지)
* Source: Dhesy
The most-viewed video of the period was also a family group-chat skit Short, passing 3.6 million views.
How "Jaemin's Love", Averaging 1.6 Million Views, Became 11 Comic Volumes
The 아울북 (Owlbook) comic series "Yellanni", supervised by MCN Sandbox Network, has been published up to volume 11. Its backbone is "Jaemin's Love", a skit series averaging 1.6 million views per the publisher's introduction, a romantic comedy set in an elementary school classroom rebuilt for print. The series continues: within the last 90 days of data, episode 7 drew 837,845 views, episode 11 drew 875,017, and episode 12 drew 1,352,863, rising with each release.
「잼민의 사랑」 최근 90일 에피소드 조회수
* Source: Dhesy
This is not her first print IP. In December 2021, she and Gametoon celebrated completing the 10-volume comic "The Vanished Yellanni" by donating 10 million won of proceeds to the Purme Foundation Nexon Children's Rehabilitation Hospital. The channel had already finished one video-to-book series before.
Yellanni Through Sponsorship Data: 1 Sponsored Video in 77
In the same 90 days, only 1 of 77 videos carried a paid promotion label, and that single video recorded 71,587 views. With just one sponsored video, no average can be claimed, yet sponsorship is clearly the exception on this channel. The only collaboration partner recorded in Dhesy data is 아울북&을파소, the publisher of the "Yellanni" series. Her sponsorship stage is the bookstore shelf, not products on screen: the channel guides young viewers gathered by skits toward her own books.
After the Bookstore Stage: Where Kids-Creator IP Expansion Goes
Her offline record has grown steadily. She joined YouTube FanFest Korea 2024 in a 15-team lineup with JFlaMusic and Chimchakman, and was selected as a domestic ambassador for SeoulCon 2024. Invitations continue, from the 2025 Busan Children's Day festival talk concert to a June 2026 Ministry of Environment children's event.
Shorts view averages and completed comic runs point to expansion potential, but search-volume trends indicate the buzz has passed its peak. This book talk reads less as a new-audience event than as a bonding stage for the existing fandom, known as Yellini. Given the path through 11 comic volumes and a bookstore stage, the next step is likely expansion beyond the channel, such as adaptations of series like "Jaemin's Love" or character merchandise. Print and stage are becoming Yellanni's second home ground.
FAQ
Is Yellanni Korean or a foreigner
She is Korean. Her real name, Choi Ye-rin, was officially confirmed in the November 2024 World Vision appointment coverage. After gathering 10 million TikTok followers, she now runs a YouTube channel with 4.4 million subscribers.
What is the comic "Jaemin's Love" about
It is a romantic comedy skit set in an elementary school classroom. Shorts episodes averaging 1.6 million views per the publisher's introduction were rebuilt for the 아울북 comic series "Yellanni", with the characters from the Shorts carried over.
How many Yellanni books are out
The 아울북 "Yellanni" series runs to volume 11. Before that came the 2019 TikTok primer "15 Seconds Is Enough, TikTok!" and the Gametoon comic "The Vanished Yellanni", completed in 10 volumes in December 2021.
Is the Yellove shopping mall still open
She ran a mall called Yellove around 2020, but user questions on Naver KnowledgeiN report the site no longer loads. Within the confirmed record, there is no news of it reopening.
Methodology: Based on collaboration data covering 6,941 brands on the Dhesy platform and 77 videos from Yellanni's channel over the last 90 days. Analysis period: 2026-05-10 to 2026-08-08. Data source: Dhesy External sources: https://n.news.naver.com/mnews/article/421/0009089748 · https://www.slist.kr/news/articleView.html?idxno=755266 · https://www.thisisgame.com/webzine/game/nboard/225/?n=140281 Last updated: 2026-08-09