Why 43% of Wrtn's 65 YouTube Sponsorships Went to Gaming Channels
Key Takeaways
- · 뤼튼 협찬 65건 중 게임 채널이 43%로 AI 도구 브랜드 중 유일한 게임 집중 전략입니다
- · 평균 조회수 322,823회로 SaaS 카테고리 평균의 1.57배이나 중앙값은 49,889회에 그칩니다
- · 스픽(라이프스타일 41%)·ChatGPT(라이프스타일 100%)와 정반대의 채널 분포입니다
- · 사용자의 50%가 10대와 20대인 연령 구조가 게임 채널 선택의 배경입니다
- · 조회수 상한은 높지만 전환율 검증은 아직 부족한 전략입니다
The average view count for Wrtn's 65 sponsored videos is 322,823 according to Dhesy data. The median, however, is just 49,889 — a 6.5x gap. Two videos account for 67% of the total 20.98 million views. When AI tool brands run YouTube sponsorships, the default assumption is tech or education channels. Wrtn flipped that formula.
The Channels Wrtn Actually Chose
Of the 44 creators who received Wrtn sponsorships, 19 (43%) are in the gaming category, while 20 (45%) fall under entertainment and general content. Only 4 (9%) are lifestyle creators. Zero tech channels. For comparison, Speak, another AI tool with 109 sponsorships, shows a textbook distribution: 32 lifestyle, 19 food, 7 knowledge creators.
Wrtn is the opposite. None of its top 5 sponsored videos even mention AI in the title.
| Rank | Creator | Video Title | Views | Category |
|---|---|---|---|---|
| 1 | MalwangTV | Childhood Friend Is the School's Top Fighter | 8,171,413 | Gaming |
| 2 | Jipdaesung | BIGBANG 19th Anniversary Home Party | 5,889,873 | Entertainment |
| 3 | Jipdaesung | BIGBANG 19th Anniversary Preview | 1,855,866 | Entertainment |
| 4 | Chimchakman | Are You Single? I'm Bungle | 603,329 | Entertainment |
| 5 | Hyean | Hyean-gers Avatar Blind Date | 440,251 | Gaming |
뤼튼 협찬 크리에이터 카테고리 분포
You would never guess an AI writing tool is behind a video titled "Childhood Friend Is the School's Top Fighter." That disconnect is exactly Wrtn's strategy.
Why Gaming Channels — The Age Demographics
Half of Wrtn's 6.5 million users are in their teens and twenties. Gaming and entertainment are the YouTube categories where this age group spends the most time. Rather than advertising on channels that explain AI tools, Wrtn placed ads on channels its users were already watching.
The concentrated burst of 25 sponsorships in November 2025 fits this pattern. SUNBA (712K subscribers, webtoon/animation content) received 5 repeat sponsorships, while Hyean (2.99M subscribers, gaming) integrated Wrtn into avatar-based dating content.
MalwangTV's "Childhood Friend" video leads Wrtn's sponsorship portfolio at 8.17 million views. It embeds the AI tool within the creator's signature worldbuilding format — a textbook example of indirect PPL where the brand name appears nowhere in the title or thumbnail.
How Wrtn Compares to Other AI Tools
This level of channel category divergence is rare among AI tool brands.
| Brand | Sponsorships | Avg Views | Top Channel Category | Strategy |
|---|---|---|---|---|
| Wrtn | 65 | 322,823 | Gaming 43% | Age-targeted |
| Speak | 109 | 223,119 | Lifestyle 41% | Category-aligned |
| ChatGPT | 9 | 517,828 | Lifestyle 100% | Low-volume, high-impact |
| Canva | 6 | 982,251 | — | Minimal |
| Dhesy SaaS Average | 621 | 206,044 | — | — |
AI 도구 브랜드별 평균 조회수 비교
* Source: Dhesy
Speak concentrates on lifestyle and education channels, fitting its identity as a language learning app. ChatGPT's 9 sponsorships are all lifestyle. Only Wrtn made gaming and entertainment its primary bet.
Wrtn's average views are 1.57x the SaaS category average of 206,044. The gap narrows at the median, but the explosive upside of top videos sets Wrtn apart.
The Limits of This Strategy
A gaming-heavy sponsorship strategy raises the ceiling for view counts but says little about actual conversions (app installs, signups). Wrtn reported 57% more daily installs and 44% more signups after its G-Dragon campaign — but that was TV and digital advertising, not YouTube sponsorships alone.
Gaming audiences may have lower purchase intent for an AI writing tool. If click-through rates are low despite high views, the cost efficiency could fall behind Speak's education-channel approach.
The median of 49,889 views tells a sobering story. More than half of the 65 videos are under 50,000 views. Remove the top two (MalwangTV at 8.17M and Jipdaesung at 5.89M) and the remaining 63 average just 109,401 views.
Takeaways for Marketers
Wrtn's case is a counterexample to the assumption that AI products must advertise on AI-interest channels. The approach of placing brands where users actually spend time beat the SaaS average on views. Whether it converts is still an open question.
Three points for advertisers: first, map your target age group's viewing categories before choosing creators. Second, embed the product in the creator's native format rather than producing explainer content. Third, audit whether a strategy dependent on 2–3 breakout videos is sustainable.
FAQ
What is Wrtn?
Wrtn is a Korean generative AI platform offering free AI writing, image generation, and AI search. It has 6.5 million users and supports major AI models including GPT-4o, Claude 3.7, and Gemini 2.5. The brand gained mainstream visibility after signing G-Dragon as its advertising model in June 2025.
Which channels do AI tool brands typically sponsor on YouTube?
Most AI tool brands sponsor lifestyle, education, and knowledge channels. Speak allocates 41% to lifestyle, and ChatGPT sends 100% to lifestyle channels. Wrtn is the outlier, with 43% going to gaming and 36% to general entertainment and webtoon content.
What are the average views for Wrtn-sponsored videos?
Wrtn's 65 sponsored videos average 322,823 views — 1.57x the SaaS category average of 206,044. The median is 49,889, a 6.5x gap from the mean. The top 2 videos (MalwangTV at 8.17M and Jipdaesung at 5.89M) account for 67% of total views.
Is gaming-channel sponsorship effective for AI tool conversion?
Gaming sponsorships are effective for reach but the direct conversion link is unproven. With half of Wrtn's users aged 10–20, the age targeting is logical, but product engagement among gaming viewers may be low. Channel-level CTR and install data would be needed to assess true ROI.
Methodology: Based on Dhesy platform data covering 2,572 brands and 11,506 collaborations. Analysis period: August 2025 – May 2026. Data source: Dhesy External sources: Wrtn official site, Wrtn Namuwiki Last updated: 2026-05-02
FAQ
- 뤼튼은 어떤 서비스인가요?
- 뤼튼은 AI 글쓰기, 이미지 생성, AI 검색 등을 무료로 제공하는 국내 생성형 AI 플랫폼입니다. 공식 발표 기준 650만 명의 사용자를 보유하고 있으며, GPT-4o, Claude 3.7, Gemini 2.5 등 주요 AI 모델을 지원합니다. 2025년 6월 지드래곤을 광고 모델로 기용하며 대중 인지도를 높였습니다.
- AI 도구 브랜드의 유튜브 협찬은 어떤 채널에 집중되나요?
- 대부분의 AI 도구 브랜드는 라이프스타일과 교육, 지식 카테고리 채널에 협찬을 집중합니다. Dhesy 데이터 기준 스픽은 라이프스타일 41%, ChatGPT는 라이프스타일 100%입니다. 뤼튼은 예외적으로 게임 43%, 기타(웹툰·애니) 36%로 엔터테인먼트 중심 전략을 택했습니다.
- 뤼튼 협찬 영상의 평균 조회수는 얼마인가요?
- Dhesy 수집 기준 뤼튼 협찬 영상 65건의 평균 조회수는 322,823회로 SaaS 카테고리 전체 평균 206,044회의 1.57배입니다. 다만 중앙값은 49,889회로 평균과 6.5배 차이가 납니다. 상위 2편(말왕TV 817만, 집대성 589만)이 전체 조회수의 67%를 차지하는 편중 구조입니다.
- 게임 채널 협찬이 AI 도구 전환에 효과적인가요?
- 게임 채널 협찬은 조회수 확보에는 유리하지만, AI 도구 전환율과의 직접적 상관관계는 아직 검증되지 않았습니다. 뤼튼 공식 발표 기준 사용자의 절반이 10대와 20대이므로 연령 타깃 측면에서는 합리적인 선택이나, 제품 관여도가 낮은 시청자 비중이 높을 수 있습니다.