DJI's Top Sponsored Video Wasn't a Drone
Key Takeaways
- · DJI 협찬 75건 중 로봇청소기 ROMO는 23%(17건)에 불과하지만 조회수의 54%를 차지합니다
- · ROMO 협찬 평균 조회수 267,461회는 드론 협찬의 2.7배, 카메라 협찬의 4.9배입니다
- · 카테고리 확장 제품은 '드론 회사가 청소기를 만들면?' 같은 호기심 훅이 조회수를 끌어올립니다
- · 출시일 4편 동시 공개로 합산 299만 회를 기록한 동시 런칭 전략이 유효했습니다
- · 다만 출시일 영상 제외 시 평균 12만 회로 하락하므로 초기 버프 효과를 감안해야 합니다
Among DJI's 75 sponsored YouTube videos tracked by Dhesy as of April 2026, four of the top five by views feature the ROMO robot vacuum. Launched in January 2026, ROMO accounts for 54% of DJI's total sponsorship views despite representing just 23% of its videos.
75 Sponsorships, Half the Views Go to ROMO
DJI's ROMO robot vacuum makes up only 23% of sponsored videos but captures 54% of total views.
DJI commands over 70% of the global consumer drone market. Known for drones, action cameras, and gimbals, the company's YouTube sponsorship data tells a different story.
Broken down by product category in Dhesy's database, the numbers are striking. ROMO's 17 sponsored videos average 267,461 views — 2.7x higher than drone sponsorships (19 videos, avg 100,727) and 4.9x higher than camera and gimbal sponsorships (25 videos, avg 54,764).
DJI 제품 카테고리별 협찬 평균 조회수
* Source: Dhesy
From Sky to Living Room: How Drone Tech Became a Vacuum
DJI spent four years developing a robot vacuum before launching ROMO in South Korea on January 20, 2026. The core differentiator: drone-grade binocular fisheye vision sensors and solid-state LiDAR transplanted into a cleaning robot. The system detects objects as thin as 2mm charging cables, and the base station supports up to 200 days of maintenance-free operation. At 1.94 million won (approximately $1,400) for the ROMO P model, it competes directly with Roborock and Samsung's Bespoke Jet Bot in the premium segment.
Why ROMO Gets More Views: A Structural Advantage
Per Dhesy data, 12 of ROMO's 17 sponsored videos were placed on tech review channels. But individual non-tech channels also delivered strong results.
| Channel Type | Videos | Top Channel | Top Video Views |
|---|---|---|---|
| Tech Review | 12 | SEOULiAN, Gwigom | 1,276,651 |
| Parenting | 2 | Woosurimi Couple | 345,359 |
| Pets | 1 | THE SOY Rupong | 269,585 |
| Home Living | 2 | HADI | 71,626 |
SEOULiAN's ROMO review hit 1.27 million views with the title hook "What happens when drone tech builds a robot vacuum." The framing turned a product review into a technology curiosity piece.
Meanwhile, pet channel THE SOY Rupong generated 270K views by embedding the robot vacuum naturally into daily pet life with a title about scolding a dog for an accident — the robot vacuum as a supporting character rather than the star.
The structural reason robot vacuums outperform drones in views is audience size. Drones appeal to a hobby niche; robot vacuums appeal to every household. Even on the same tech review channels, ROMO videos consistently outperformed drone content.
How ROMO Stacks Up Against Roborock and Samsung
Per Dhesy data, where does DJI ROMO's average stand among robot vacuum competitors?
| Brand | Total Collabs | Creators | Avg Views |
|---|---|---|---|
| Minix | 185 | 77 | 555,901 |
| Roborock | 79 | 49 | 391,506 |
| Samsung | 197 | 104 | 386,249 |
| DJI ROMO | 17 | 14 | 267,461 |
| LG Electronics | 114 | 82 | 252,382 |
로봇청소기 브랜드별 협찬 평균 조회수 비교
* Source: Dhesy
In just three months since launch, ROMO has surpassed LG Electronics' overall average (252,382). However, Minix (555,901) and Roborock (391,506) remain ahead. Minix concentrates collaborations on fewer channels to maximize per-video views, while Roborock relies on lifestyle channel demonstrations.
Caveat: The Launch Day Effect
ROMO's high average includes a launch-day boost. Four videos published simultaneously on January 20 totaled 2.99 million views, pulling the average upward. Excluding launch-day content, the remaining 13 videos average about 120,000 views — closer to DJI's drone sponsorship average of 100,000.
The 17-video sample is also small compared to competitors. Whether ROMO can maintain its average as it scales to Minix (185) or Samsung (197) levels remains to be seen.
Three Takeaways for Equipment Brands
Category-extending products create natural content hooks. "What if a drone company made a vacuum?" drove curiosity clicks that a standalone vacuum brand wouldn't generate.
Building on tech review channels while expanding to non-tech verticals (parenting, pets) raises the view ceiling. Rupong's pet channel naturally integrated a robot vacuum into daily life content for 270K views.
Simultaneous multi-channel launches align review exposure with peak search volume. DJI published four reviews on a single day and captured 2.99 million combined views.
FAQ
How many DJI ROMO sponsored videos are there on YouTube?
As of Dhesy's April 2026 data, DJI has 75 total sponsored videos, of which 17 feature ROMO. While only 23% of videos, ROMO accounts for 54% of total views across approximately three months since its January 20, 2026 launch.
What is the average view count for DJI ROMO sponsored videos?
ROMO sponsorships average 267,461 views per video — 2.7x DJI's drone sponsorship average (100,727) and 4.9x its camera/gimbal average (54,764). This ranks among the higher averages in the tech brand category.
Which YouTube channels does DJI work with?
DJI collaborates with 33 creators total. Tech reviewers like Gonago (8 videos), SEOULiAN (7), and Shindongdengdong (6) form the core, but post-ROMO launch, collaborations expanded to parenting (Woosurimi Couple), pet (Rupong), and home living channels.
Which robot vacuum brand has the most YouTube collaborations?
Samsung (197) and Minix (185) lead. LG Electronics (114) and Roborock (79) follow. DJI ROMO's 17 is modest but notable given its three-month track record.
Methodology: Based on Dhesy platform data covering 2,437 brands and 6,453 collaborations. Analysis period: April 2025–April 2026. Data source: Dhesy External sources: ZDNet Korea, Robot Newspaper Last updated: 2026-04-26
FAQ
- DJI ROMO 유튜브 협찬은 몇 건인가요?
- Dhesy 2026년 4월 수집 기준 DJI 전체 협찬 75건 중 ROMO 관련 영상은 17건입니다. 전체의 23%이지만 조회수 비중은 54%에 달합니다.
- DJI ROMO 협찬 영상 평균 조회수는 얼마인가요?
- ROMO 협찬 17건의 평균 조회수는 267,461회입니다. DJI 드론 협찬(100,727회)의 2.7배, 카메라·짐벌 협찬(54,764회)의 4.9배에 해당합니다.
- DJI는 어떤 유튜브 채널과 협업하나요?
- DJI는 총 33명의 크리에이터와 협업했습니다. 고나고(8건), 서울리안(7건), 신동댕동(6건) 등 테크 리뷰 채널이 주력이지만, ROMO 출시 이후 육아, 반려동물, 홈리빙 채널로 확장됐습니다.
- 로봇청소기 브랜드 중 유튜브 협업이 가장 많은 곳은?
- 삼성전자(197건)와 미닉스(185건)가 가장 많습니다. LG전자(114건), 로보락(79건) 순이며 DJI ROMO는 17건으로 후발주자이지만 출시 3개월 기준 빠른 속도입니다.