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Data-driven YouTube insights by Dhesy
Shotgun Sponsorship: Temu's 199 YouTube Deals Across 170 Creators Exposed
We analyzed Temu's 199 YouTube sponsorships. 85% of 170 creators had one-time deals across 14 categories, averaging 73,179 views per video — 21% above platform average.
96 of 182 Sponsorships on a Single Channel — How Korea's #1 Food Waste Disposer Brand Built a Two-Layer YouTube Ad Structure
Minix ran 182 YouTube sponsorships in 9.5 months, concentrating 96 (53%) on a single entertainment-studio channel as Shorts while spreading the other 86 across 73 channels as long-form PPL. Dhesy breaks down the two-layer ad structure.
8 Isul Lives, 4 Jjanhan Hyung Episodes — How HiteJinro Turned Drinking-Table IP Into a Sponsorship Pipeline
Of HiteJinro's 59 sponsored videos, 20% were concentrated in two series: Dingo Music's Isul Live 2 and Jjanhan Hyung. Average views reached 1.17M, 2.3x the food-and-beverage benchmark. This analysis traces why repeat-IP investment suits liquor brands, using 36 creator-level data points.
1.6x More Views Than Seoul City — How Korea's Agriculture Ministry Became the Top Public Sector YouTube Advertiser
Analyzing 19 YouTube collaborations with 14 creators by Korea's Ministry of Agriculture. Discover how a government body achieved the highest avg views (479K) among public sector brands through food creator partnerships.
44 Creators, Only 5 Tech Reviewers — Why Korea's #1 Robot Vacuum Brand Chose 'Messy Homes' Instead
Dhesy analyzed 68 Roborock YouTube collaborations. Only 5 of 44 creators were tech channels, and 95% of 30.2M total views came from lifestyle, pet, and family creators.
23 Channels, 12 Categories — How Bigyowon Rewrote the YouTube Banner Ad Playbook
Analyzing Bigyowon's cross-category YouTube strategy with Dhesy data. 1,006 collaborations across 23 channels spanning politics, sports, and gaming — how an internet subscription comparison platform mastered banner advertising.
Only 13 of 78 Creators Are Tech Channels — Why Samsung Bets Big on Entertainment and Food YouTubers
Analyzing Samsung's 135 YouTube collaborations: how a cross-category strategy with only 16.7% tech channels delivers 471K average views, verified with Dhesy data.
250 Collabs with 98 Creators — How Internet Service Broker AJD Dominates YouTube Marketing
Korean internet service broker AJD partnered with 98 creators for 250 collaborations — 24x the lifestyle category average. Explore their volume-based YouTube strategy and performance with Dhesy data.
63 Collaborations with Just 4 Creators — ItemMania's 'Few but Deep' YouTube Strategy
Among 105 gaming brands, ItemMania uses the fewest creators yet ranks 5th in collaborations. Analyze how this game item trading platform's concentrated creator strategy delivers results with Dhesy data.
3.67M Views from a Cat Channel — Why HeyDealer Skipped Auto YouTubers
How HeyDealer, a used car platform founded by an ex-dealer, achieved 2.5x category average views by partnering with 19 pet, food, and entertainment creators instead of auto YouTubers.