₩350M in Pre-Roll vs. One Creator Video — What 4,961 YouTube Ad Campaigns Reveal
Key Takeaways
- · 유튜브 프리롤 CPV 35원 기준, 조회수 1,000만 달성에 약 3.5억 원이 필요합니다
- · Dhesy 4,961건 분석 결과 브랜디드 콘텐츠는 일반 영상 대비 평균 1.22배 높은 조회수를 기록합니다
- · 유튜브 크리에이터 협업이 가장 활발한 업종은 식음료(66개 브랜드)이며 뷰티(41개)가 뒤를 잇습니다
- · 1,000만 조회를 넘긴 협업 영상은 공통적으로 광고처럼 보이지 않는 포맷을 사용했습니다
- · 프리롤과 브랜디드 콘텐츠를 병행 설계하는 것이 가장 효율적인 유튜브 광고 전략입니다
₩350 Million in Pre-Roll or One Creator Video — The Data Says Creator Wins
At an average CPV of ₩35, reaching 10 million views through YouTube pre-roll ads costs approximately ₩350 million. Dhesy data from 4,961 collaborations shows branded content averages 1.22x more views than organic uploads.
Search "YouTube advertising" and you'll find endless guides on pre-roll setup and CPV optimization. Google Ads-based in-stream ads offer precise targeting and budget control. But the YouTube ads that actually go viral aren't pre-rolls — they're branded content made with creators. Our analysis of 4,961 collaborations across 1,764 creators and 2,207 brands reveals the gap in hard numbers.
Pre-Roll vs. Branded Content: A Structural Comparison
How the two approaches to YouTube advertising differ.
| Feature | Pre-Roll (In-Stream) | Branded Content |
|---|---|---|
| Format | Inserted before/during videos | Creator-produced video |
| Pricing | CPV ₩30-40 / CPM ₩3-20 | Fixed fee per video |
| Targeting | Google Ads precision segments | Relies on creator's audience |
| Viewer Experience | Skip after 5 sec → high drop-off | Natural exposure within engaging content |
| Longevity | Stops when budget runs out | Archived and replayed indefinitely |
Pre-roll generates impressions proportional to spend. When the budget stops, so do the views. Branded content keeps playing after upload.
Branded Content Averages 1.22x More Views Than Organic Videos
Based on Dhesy analysis of videos published since December 2025.
브랜디드 콘텐츠 vs 일반 영상 평균 조회수
* Source: Dhesy
Branded content averaged 254,148 views versus 208,116 for organic uploads — a 1.22x premium. This contradicts the common belief that sponsored videos underperform. Creators invest higher production quality, and brands provide additional promotional support.
Food & Beverage Leads YouTube Creator Collaborations
Industry breakdown of 2,207 brands with collaboration history on Dhesy.
업종별 유튜브 크리에이터 협업 광고주 수
* Source: Dhesy
Food & beverage leads with 66 advertisers, followed by beauty (41) and tech (17). Hite Jinro tops the list with 26 collaborations and a recent average of 711,696 views per video. The dominance of F&B reflects YouTube's abundance of mukbang, cooking, and lifestyle content formats.
10M+ View Collaborations Don't Look Like Ads
Common traits of Q1 2026 mega-hit branded content.
Nujam was seamlessly woven into the 100th episode special of Pinggyego, a beloved talk-show format. That single video reached 10.02M views — equivalent to ₩350 million in pre-roll at ₩35 CPV.
![[EN] 100분 토크는 핑계고｜EP.100](https://i.ytimg.com/vi/7j_Oc693vA4/hqdefault.jpg)
Gillette's Short "Razor Tips to Escape Uncle Vibes" hit 8.91M views by combining product demo with humor in 15 seconds.
Lotte Chilsung Beverage's "Manager Takes Half-Day for a Pub" placed drinks within relatable office-worker content, reaching 7.08M views.
Takeaways for Marketers
| Audience | Takeaway |
|---|---|
| Advertisers | Design pre-roll and branded content as complementary, not either/or. Pre-roll builds awareness; branded content converts preference. |
| Marketers | Benchmark branded content views against CPV ₩35 to calculate equivalent ad spend. The 1.22x view premium justifies a hybrid strategy. |
| Creators | F&B (66 brands) and beauty (41) dominate collaborations. Building a portfolio aligned with these verticals increases partnership opportunities. |
FAQ
Q. How much does YouTube pre-roll advertising cost?
A. In Korea as of 2026, skippable in-stream ads average ₩30-40 CPV. Non-skippable ads use CPM at ₩3-20 per impression. Daily budgets start at ₩50,000, though ₩100,000+ is recommended for meaningful data.
Q. Is branded content more effective than pre-roll?
A. Dhesy's 4,961-campaign analysis shows branded content averages 1.22x more views than organic video. Pre-roll excels at targeting; branded content wins on engagement and longevity. A combined approach works best.
Q. How are creator collaboration fees determined?
A. Based on 3-month average views, audience purchasing power, and format (dedicated branded, PPL, Shorts). Check Dhesy for per-creator metrics and collaboration history.
Q. Which industries invest most in creator collaborations?
A. Per Dhesy: F&B (66 brands), beauty (41), tech (17), public sector (15). F&B leads because mukbang, cooking, and lifestyle vlogs naturally integrate food products.
Methodology: Based on Dhesy platform data covering 3,600+ brands and 64,000 collaboration videos. Data source: Dhesy — 1,764 creators, 2,207 brands, 4,961 collaborations (March 2026) External: Google Ads Help, Segama Marketing Lab Updated: 2026-03-26
FAQ
- 유튜브 프리롤 광고 비용은 얼마인가요?
- 2026년 기준 한국 시장의 유튜브 프리롤(인스트림) 광고 평균 CPV는 30~40원입니다. 건너뛸 수 없는 광고는 CPM 방식으로 노출당 3~20원이 부과됩니다.
- 브랜디드 콘텐츠가 프리롤보다 효과적인가요?
- Dhesy 데이터 4,961건 분석 결과, 브랜디드 콘텐츠의 평균 조회수는 일반 영상 대비 1.22배 높았습니다. 목적에 따라 병행하는 것이 효과적입니다.
- 유튜브 크리에이터 협업 비용은 어떻게 산정되나요?
- 최근 3개월 평균 조회수, 타겟 시청층의 구매력, 콘텐츠 노출 방식을 종합하여 산정됩니다.
- 어떤 업종이 유튜브 크리에이터 협업을 가장 많이 하나요?
- Dhesy 데이터 기준, 식음료(66개 브랜드), 뷰티(41개), 테크(17개), 공공·비영리(15개) 순으로 활발합니다.