The Average Entertainment Channel Has 13% Sponsored Content — This One Has 93%: B-Grade Studio Data Analysis
Key Takeaways
- · B급 스튜디오 협찬 비율 93.2%는 예능 카테고리 평균(13.1%)의 7.1배, 그런데 협업 영상이 비협업보다 2.8배 높은 조회수 기록
- · 개그맨 최성민·남호연이 만든 토크쇼 포맷이 브랜드를 자연스럽게 품는 구조 — 상위 5개 영상 제목에 브랜드명 없음
- · 9개 브랜드와 깊은 반복 협업, 아정당 36건·미닉스 30건으로 각각 290만 회 이상 누적 조회
- · 숏폼 64건 vs 롱폼 38건, 롱폼 평균 조회수(103,177회)가 숏폼(88,098회)보다 17% 높음
The Average Entertainment Channel Has 13% Sponsored Content — This One Has 93%
Across 307 entertainment creators on Dhesy, the average sponsorship ratio is 13.1%. B-Grade Studio sits at 93.2%. And somehow, their sponsored videos pull 2.8x more views than non-sponsored ones.
One of the most persistent concerns in YouTube influencer marketing is that too many sponsorships will drive viewers away. B-Grade Studio, a Korean entertainment channel with 467K subscribers, turns this assumption on its head. Over the past three months, 92.6% of their videos were brand collaborations — yet sponsored content consistently outperforms non-sponsored content in views. At 7x the category average sponsorship ratio, why aren't viewers leaving? We dug into the collaboration data on Dhesy to find out.
Channel Background — A Web Variety Show Built by Comedians
B-Grade Studio was founded in December 2022 by Korean comedians Choi Sung-min and Nam Ho-yeon. Originally named CONSO (Content Production Studio), it rebranded to B-Grade Studio in October 2025. The flagship show, "B-Grade Hearing," is a talk show format that Nam adapted from his previous segment on KBS's comedy program "Finding Laughter."
What makes this channel distinctive is its premise: giving a stage to entertainers who lost their spotlight on traditional broadcast TV. By inviting comedians, singers, and actors who have talent but lack current opportunities, the format naturally generates compelling human-interest stories. Season 2 expanded to feature established Korean celebrities like HaHa, Kim Byung-man, and Nam Hee-suk, accelerating growth from 200K subscribers in September 2023 to 467K today.
This background matters for understanding the sponsorship model. B-Grade Studio's brand collaborations don't feel like ads because the content itself is an entertainment talk show. The format is inherently designed to absorb brand messaging without disrupting the viewer experience.
Key Stats — How B-Grade Studio Compares to Category Averages
B급 스튜디오 vs 예능 카테고리 평균
* Source: Dhesy
| Metric | B-Grade Studio | Entertainment Category Avg (307 creators) | Comparison |
|---|---|---|---|
| Subscribers | 467K | 715K | 0.65x |
| 3-Month Avg Views | 74,379 | 282,502 | 0.26x |
| Engagement Rate | 0.8% | 1.8% | 0.44x |
| Monthly Upload Frequency | ~50 | ~21 | 2.4x |
| Sponsorship Ratio | 93.2% | 13.1% | 7.1x |
In terms of subscribers and average views, B-Grade Studio is below the entertainment category average. But their sponsorship ratio is 7.1x higher, and they upload 2.4x more frequently. Rather than chasing viral hits, B-Grade Studio's model delivers consistent, high-volume exposure for brands through frequency and near-total sponsorship integration.
Sponsored vs Non-Sponsored — Branded Videos Get 2.8x More Views
The most striking data point is the view gap between sponsored and non-sponsored content.
협업 vs 비협업 영상 평균 조회수
* Source: Dhesy
| Type | Video Count | Avg Views |
|---|---|---|
| Sponsored | 137 | 93,716 |
| Non-Sponsored | 11 | 33,195 |
Sponsored videos average 93,716 views — 2.8x more than non-sponsored content at 33,195. This indicates that B-Grade Studio's brand collaborations function as primary content, not interruptive ads. The entertainment format absorbs brand messaging so seamlessly that viewers consume sponsored videos the same way they would any other episode.
The top-performing videos reveal why this works at the title level:
| Video | Brand | Views | Title Strategy |
|---|---|---|---|
| Only Sung-min Doesn't Know (Short) | Minix | 1,000,508 | Hidden camera premise creates curiosity. Cast name in title drives fan traffic |
| The Man Once Called a God (EP.9) | Gyeongja Gukbap | 812,938 | Hyperbolic "once called a god" hook + episode numbering drives serial viewing |
| Korean Music Scene Veterans (EP.11) | Ajeongdang | 375,932 | Gaming slang ("max level," "veteran") applied to music context creates surprise |
| Kia Tigers Fans Gather (EP.8) | Ajeongdang | 332,464 | Direct fan community callout maximizes targeted traffic |
| The Billionaire Who Spends 35K Won (Short) | Minix | 307,983 | Income-spending contrast creates a click-worthy paradox |
Notice that none of the top 5 titles mention the sponsoring brand. The million-view "Only Sung-min Doesn't Know" is a Minix sponsorship, but the title reads like pure entertainment. Removing any trace of advertising from the title is the key driver of click-through rates.
9 Brands, Deep Repeat Partnerships — Ajeongdang 36, Minix 30
Over three months, B-Grade Studio partnered with just 9 brands — the opposite of channels that run hundreds of one-off sponsorships.
브랜드별 협업 영상 수 (최근 3개월)
* Source: Dhesy
| Brand | Collaborations | Total Views | Avg Views per Video |
|---|---|---|---|
| Ajeongdang | 36 | 2,963,351 | 82,315 |
| Minix | 30 | 2,912,933 | 97,098 |
| NowCare | 9 | 693,513 | 77,057 |
| Luxbiome | 8 | 812,129 | 101,516 |
| Kkobok Sanghoe | 7 | 356,513 | 50,930 |
| Mega Chips | 6 | 763,101 | 127,184 |
| Tile Gage | 3 | 123,317 | 41,106 |
| M Driver | 2 | 121,208 | 60,604 |
| Gyeongja Gukbap | 1 | 812,938 | 812,938 |
Ajeongdang (36 deals) and Minix (30 deals) account for 48% of all collaborations, each surpassing 2.9M total views. This deep-repeat model generates cumulative exposure that no single one-off placement can match.
On a per-video basis, Gyeongja Gukbap leads at 812,938 views from a single long-form episode. Mega Chips (127,184) and Luxbiome (101,516) also exceed 100K per video despite only 6-8 placements, suggesting their products fit the entertainment format particularly well.
Short-Form vs Long-Form — Long-Form Wins by 17%
숏폼 vs 롱폼 성과 비교
* Source: Dhesy
| Format | Video Count | Avg Views |
|---|---|---|
| Short-form (<60s) | 64 | 88,098 |
| Long-form (60s+) | 38 | 103,177 |
Short-form content dominates in volume (64 videos), but long-form averages 103,177 views — 17% more than short-form. This is because the flagship "B-Grade Hearing" episodes are long-form. Short-form clips serve as highlight reels that funnel viewers into full episodes. For brands, this creates a dual-exposure structure: awareness through short-form reach, and deeper brand experience through long-form engagement.
Takeaways for Marketers
For brand marketers: a high sponsorship ratio does not automatically mean ad fatigue. If the channel's format naturally integrates brands — as B-Grade Studio's entertainment talk show does — sponsored videos can outperform non-sponsored ones. The key metric to check is the sponsored-to-non-sponsored view ratio. At 2.8x, B-Grade Studio proves that collaboration does not compromise content quality. Consider repeat monthly packages (3-5 placements/month) rather than one-off deals. Ajeongdang's 36 placements generated 2.96M cumulative views, a scale that a single sponsorship cannot achieve.
For creators: instead of artificially reducing your sponsorship ratio, focus on removing advertising signals from titles and content structure. None of B-Grade Studio's top 5 videos mention the brand in the title. Offering short-form + long-form packages to brands allows you to increase deal value while providing a dual-exposure funnel.
For agencies: move beyond the simplistic formula of "high sponsorship ratio = high ad fatigue." Check the sponsored vs non-sponsored view ratio instead. B-Grade Studio's model (50 uploads/month at 93% sponsorship) creates 540+ annual collaboration slots. A monthly package model with select brands is the optimal fit for this channel structure.
FAQ
Q. What is B-Grade Studio?
A. B-Grade Studio is a Korean entertainment YouTube channel with 467K subscribers, founded in December 2022 by comedians Choi Sung-min and Nam Ho-yeon. Originally called CONSO, it rebranded in October 2025. Its flagship content, "B-Grade Hearing," is a weekly talk show format.
Q. Doesn't a 90%+ sponsorship rate cause viewer fatigue?
A. The data suggests the opposite. Sponsored videos average 93,716 views — 2.8x more than non-sponsored content at 33,195. Because the entertainment format naturally absorbs brand messaging, viewers consume sponsored content as primary entertainment, not as ads. All five of the channel's top-performing videos are sponsored.
Q. Which brands does B-Grade Studio primarily work with?
A. Over the past 3 months, the channel partnered with 9 brands. Ajeongdang (36 collaborations) and Minix (30) account for 48% of all deals, spanning categories from consumer electronics and financial services to health supplements and food brands.
Q. Is this sponsorship ratio normal for entertainment channels?
A. Not at all. The average sponsorship ratio across 307 entertainment creators on Dhesy is 13.1%. B-Grade Studio's 93.2% is 7.1x the category average. This extreme ratio is possible because of the channel's high upload frequency (50/month) and a talk show format that naturally accommodates brand integration.
Methodology: Based on Dhesy platform data covering 3,600+ brands and 64,000 collaboration videos. This analysis is based on creator and brand collaboration data from Dhesy. Visit the B-Grade Studio creator page for the latest collaboration data. External sources: Namuwiki B-Grade Studio, Namuwiki B-Grade Hearing Last updated: 2026-03-23
FAQ
- B급 스튜디오는 어떤 채널인가요?
- B급 스튜디오는 개그맨 최성민과 남호연이 2022년 12월에 개설한 구독자 46.7만의 예능 유튜브 채널입니다. 원래 콘텐츠제작소(CONSO)라는 이름이었고, 2025년 10월에 현재 이름으로 변경되었습니다. 대표 콘텐츠 B급 청문회는 토크쇼 형식의 웹예능으로, 매주 금요일에 방영됩니다.
- 협찬 비율이 90%가 넘는데 시청자가 이탈하지 않나요?
- 데이터로 보면 오히려 반대입니다. B급 스튜디오의 협업 영상 평균 조회수(93,716회)는 비협업(33,195회)보다 2.8배 높습니다. 예능 포맷 안에 브랜드를 자연스럽게 녹여내는 방식 덕분에, 시청자는 협찬 영상을 광고가 아닌 콘텐츠로 소비합니다. 상위 조회수 영상 5개 모두 협업 영상이라는 점도 이를 뒷받침합니다.
- B급 스튜디오는 어떤 브랜드와 주로 협업하나요?
- 최근 3개월 기준 9개 브랜드와 협업했으며, 아정당(36건)과 미닉스(30건)가 전체의 48%를 차지합니다. 가전(미닉스), 금융서비스(아정당), 건강기능식품(나우케어, 럭스바이옴), 식품(경자국밥, 메가칩스, 꼬복상회) 등 다양한 업종이 포함됩니다.
- 예능 카테고리에서 이 정도 협찬 비율이 일반적인가요?
- 전혀 일반적이지 않습니다. Dhesy 기준 예능 카테고리 크리에이터 307명의 평균 협찬 비율은 13.1%입니다. B급 스튜디오의 93.2%는 카테고리 평균의 7.1배에 해당하는 극단적인 수치입니다. 이 정도 비율이 가능한 것은 월 50회라는 높은 업로드 빈도와, 예능 토크쇼 포맷이 브랜드를 자연스럽게 품을 수 있는 구조이기 때문입니다.