BokyemTV: 89% Shorts Ratio and 7.6M Views Per Short Define the Channel Growth Formula
Key Takeaways
- · 구독자 1,000만 이상 엔터 크리에이터 6명 중 5명이 쇼츠 비율 94% 이상으로 Dhesy 데이터에서 확인됩니다
- · 보겸TV 쇼츠 편당 761만 뷰, 롱폼 463만 뷰로 쇼츠가 1.6배 높았습니다
- · 월 업로드가 14편에서 2편으로 줄어도 편당 조회수는 유지됩니다
- · 6채널 합산 구독자 2.37억에 협찬은 12건뿐으로 쇼츠 협찬 역설이 존재합니다
- · 수익화 목적이라면 쇼츠 올인보다 롱폼 병행 혼합 전략이 현실적입니다
Six entertainment creators with over 10 million subscribers uploaded 89% to 100% Shorts since January 2025. According to Dhesy data, Shorts averaged 1.6 times more views per video than longform content.
Why an 18-Million-Subscriber Channel Focuses on Shorts
BokyemTV launched in 2014 as a gaming and entertainment channel. With 4.19 billion cumulative views and 9,280 videos, this channel's post-2025 uploads tell a striking story: 81 out of 91 videos were Shorts. That is 89% by Dhesy data.
Shorts averaged 7.61 million views per video, while longform averaged 4.63 million per Dhesy metrics. A 60-second video pulling 1.6 times more viewers than a 30-minute one.
Comments told a different story. Longform averaged 169,264 comments per video versus 30,875 for Shorts in Dhesy data. Shorts capture attention. Longform captures engagement.
This Is Not Unique to BokyemTV
Dhesy tracked six individual entertainment creators with 10M+ subscribers and their post-2025 Shorts ratios.
| Channel | Subscribers | Shorts Ratio | Avg Views/Video |
|---|---|---|---|
| KIMPRO | 132M | 99% | 58.6M |
| CuRe | 33.4M | 99% | 22.7M |
| Seungbini | 30.6M | 100% | 31.7M |
| GH'S | 27.5M | 94% | 26.1M |
| BokyemTV | 18M | 89% | 7.3M |
| Big Marvel | 18M | 100% | 1.7M |
Five out of six uploaded at least 94% Shorts by Dhesy 2025–2026 data. BokyemTV's 89% was the lowest in this cohort.
엔터 메가 크리에이터 쇼츠 비율 (2025–2026)
* Source: Dhesy
The Growth Structure — Per-Video Efficiency Over Frequency
BokyemTV's monthly upload frequency dropped from 10 to 14 per month in early 2025 to 1 to 2 per month in 2026 per Dhesy data. Yet per-video views held steady or increased. August 2025 saw 4 videos generating 55.8M total views (13.95M each). January 2026 saw 4 videos with 39.3M total views (9.81M each).
The Shorts algorithm rewards watch completion rate and share signals over upload frequency. BokyemTV maintains millions of views per video with just 1 to 2 monthly uploads because each video follows a tight hook structure: curiosity trigger within 3 seconds, then payoff.
The Sponsorship Paradox
These six channels had a combined 12 sponsored videos since 2025 per Dhesy data. That is 12 sponsorships across 237 million subscribers. BokyemTV had exactly one — a 28-minute longform collaboration with Ajeongdang at 7.6M views.
Shorts are not inherently sponsorship-unfriendly. Dhesy tracks 4,578 Shorts sponsorships across the platform. But mega entertainment channels generate millions of views per Short, making it difficult for brands to secure natural product placement within 60 seconds.
This Strategy Does Not Work for Every Channel
The Shorts pivot works best for channels with established fanbases. Big Marvel has the same 18M subscribers and 100% Shorts, but averages only 1.65M views per video by Dhesy data — 22% of BokyemTV's figure. Same strategy, different content dynamics.
Revenue structure poses another challenge. Shorts RPM is estimated at 10% to 20% of longform RPM across the industry. High views do not automatically translate to proportional ad revenue.
Takeaways for Creators Planning Channel Growth
If subscriber growth and view maximization are the priority, the Dhesy data from mega entertainment channels is clear: 89% to 100% Shorts ratio is the current growth formula. Focus on per-video quality — a 3-second hook and 60-second complete narrative — rather than upload frequency.
If monetization and brand deals matter more, going all-in on Shorts carries risk. BokyemTV's 0.78% collaboration rate and 12 total sponsorships across six channels show that Shorts mega channels attract fewer brand deals. A hybrid strategy mixing Shorts for reach and longform for brand partnerships is more practical.
FAQ
Why does BokyemTV have almost no sponsorships with 18 million subscribers?
BokyemTV had just 1 sponsorship since 2025 per Dhesy data (Ajeongdang, 28-minute longform). With 89% of uploads being 60-second Shorts, the format severely limits product exposure time, making advertisers hesitant. Major brand deals typically require longform content.
Does uploading only Shorts guarantee channel growth?
Not automatically. Big Marvel and BokyemTV both have 18M subscribers with a Shorts-heavy strategy, but their per-video views differ by 4.6 times per Dhesy data. Content hook structure, title strategy, and watch completion rate determine growth outcomes.
Is it common for Shorts to outperform longform in views?
For BokyemTV, Shorts averaged 7.61M versus 4.63M for longform per Dhesy data — a 1.6x difference. This is a mega-channel phenomenon. Smaller channels may see longform outperform. The Shorts algorithm's broader recommendation reach gives larger channels a disproportionate Shorts advantage.
What is the ideal Shorts-to-longform ratio?
It depends on growth stage. Early channels prioritizing subscribers should aim for 70%+ Shorts. Channels focused on monetization and brand partnerships should increase longform to 40%–50%. Established channels like BokyemTV can maintain views with mostly Shorts, but revenue diversification requires longform.
Methodology: Based on Dhesy platform data covering 2,725 brands and 6,850 collaborations. Analysis of upload data from six individual entertainment creators with 10M+ subscribers, January 1, 2025 through May 9, 2026. Data source: Dhesy Last updated: 2026-05-09